• Conduct comprehensive keyword & competitor research to identify opportunities for driving organic traffic & increasing search engine visibility • Develop & execute on-page and off-page SEO strategies to improve search engine rankings, CTR, and overall website performance • Collaborate with content creators to ensure that all website traffic is optimized for relevant keywords & follows best SEO practices • Monitor & analyze website traffic, rankings, & other relevant performance metrics using tools like GA4, Google Search Console, & other SEO software • Stay up-to-date with industry trends, algorithm updates, and best practices in SEO • Generate regular reports on SEO performance, highlighting key metrics, trends, and areas for improvement

• Create high-quality, human-written content aligned with the brand’s editorial guidelines • Collaborate closely with the assigned US-based Editor for content planning, review, and publishing workflows • Conduct content gap analysis to identify opportunities for new or improved content • Recommend content angles, topics, and prioritization based on user intent and SEO potential • Apply foundational SEO principles, including keyword research and analysis, competitive content gap analysis, title tag and meta description optimization • Ensure content demonstrates strong editorial authority, clear entity definitions, and logical hierarchy

• Own the organic search roadmap across site architecture, technical health, content systems, internal linking, and authority. • Build scalable processes so SEO is embedded into product and content workflows. • Audit and improve crawlability, indexation, rendering, canonicalization, pagination, faceted navigation, and site speed. • Partner with engineering to ship fixes and prevent regressions. • Implement and validate structured data where it improves comprehension and eligibility. • Create repeatable on-page standards for titles, headings, intent matching, entity coverage, and content quality. • Drive internal linking strategy that compounds over time. • Improve content refresh systems, pruning decisions, and consolidation when needed. • Engage and manage vendors for legitimate tactics: digital PR, partnerships, thought leadership, editorial placements, link reclamation, and brand mentions. • Evaluate all promotion tactics through a brand safety and compliance lens. • Create clear guidelines for what is unacceptable and why, and protect the company from risky shortcuts. • Identify opportunities on external platforms and ecosystems where it is appropriate to publish, partner, or distribute content. • Ensure all external publishing aligns with platform rules, user value, and company ethics. • Continuously monitor competitors to find gaps, patterns, and advantages. • Spot issues before they become traffic losses, and find opportunities before they become crowded. • Run a consistent test program: hypotheses, test design, success metrics, QA, post-mortems, and documentation. • Build reporting that ties SEO work to leads, revenue, or other core outcomes.

• Lead the creation, optimization, and ongoing improvement of written content across our digital properties • Develop new web copy, SEO keyword research, social media copy and community management • Refine and optimize existing website content • Draft clear, engaging content for all customer-facing communications • Write a variety of content types from blogs to social media posts to long form original research pieces • Continuously improve existing content to increase visibility in search engine results • Conduct keyword research to identify new content opportunities • Support organic growth initiatives • Help with broader marketing efforts • Adhere to our cohesive brand voice and editing process • Work closely with our Content Manager to produce high quality content for our website