The World’s Leading Blockchain Ecosystem and Digital Asset Exchange
SEO Regional Manager
Location
Singapore
Posted
137 days ago
Salary
0
Seniority
Lead
Job Description
SEO Regional Manager
Binance
• Develop and implement localized SEO strategies that align with global business goals while catering to the specific needs of regional markets. • Act as the primary SEO lead and consultant for Local Marketing Managers, providing them with actionable insights, keyword research, and tactical guidance to execute local search initiatives. • Perform deep-dive keyword research and analysis to identify regional search trends and intent opportunities unique to specific countries or languages. • Provide localized optimization frameworks and technical requirements (meta titles, headers, translation etc.) for local teams to implement across regional subdomains. • Design and manage a high-impact local backlink framework, securing authoritative regional placements and fostering long-term strategic partnerships to increase local search authority. • Deploy localized reputation management strategies to improve search rankings and brand sentiment across different geographic regions. • Monitor and track local SEO performance across all regions using analytics tools, providing global-level reporting and insights on regional progress. • Collaborate with web developers and content creators to ensure website design and localized content are fully optimized for regional search engines. • Manage allocated budgets for local SEO initiatives, oversee vendor relationships and performance, and ensure timely processing of payments and financial documentation across regions. • Stay up-to-date with local search algorithm updates and industry trends, regularly training local marketing and content teams on evolving best practices.
Job Requirements
- 5-8 years of proven achievement in Global SEO, specifically managing local search performance for a large B2C audience across multiple international markets.
- Exceptional ability to coordinate with cross-functional and decentralized teams (specifically Local Marketing Managers) to drive execution.
- English business level proficiency or above; Mandarin business level or above is a strong plus to interface with Mandarin-speaking technical teams.
- Strong knowledge of or interest in the blockchain/cryptocurrency industry.
- In-depth experience with website analytics and data visualization tools (e.g., Google Analytics, Looker, and Excel/Google Sheets).Experience with enterprise SEO tools (e.g., Ahrefs, Semrush, BrightLocal) and managing SEO within popular CMS environments.
- Experience with A/B and multivariate experiments to drive conversion and growth.
- Working knowledge of HTML, CSS, and JavaScript development and how they impact localized search crawling.
- Deep understanding of ranking factors and search engine algorithms across different regions (e.g., Google, Yandex, Naver).
- Up-to-date with the latest trends and best practices in SEO and ASO.
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Related Guides
Related Categories
Related Job Pages
More SEO Marketing Jobs
• Ensure each assigned brand’s organic growth strategy is tied directly to pipeline outcomes • Act as the SEO owner for assigned brands, align with brand leadership, and advocate for priorities • Build and maintain a quarterly SEO roadmap per brand • Track performance weekly against SQL targets • Analyze organic traffic, rankings, and conversions using GA4, GSC, Ahrefs (or similar)
• Turn ideas into structured, reader-focused briefs. • Edit articles to ensure clarity, flow, tone, and usefulness to our audience. • Optimize content for SEO, AEO, and human readability. • Track content progress, project manage our team of writers, and keep the publishing pipeline running smoothly. • Help scale our publishing while maintaining a very high bar on content quality.
Senior Manager, Web & SEO
ArcSiteArcSite is a visual sales estimation and drawing tool that helps you win more bids and stand out from your competition
• Own the website as a growth engine and lead organic acquisition. • Be accountable for technical SEO, on-page optimization, programmatic SEO, conversion rate optimization, and content prioritization. • Operate as the marketing owner for web and organic growth, partnering across teams to align keyword targets, messaging, landing pages, and conversion paths. • Build and optimize high-impact landing pages and key journeys across self-serve and sales-assisted conversion paths. • Run a CRO iteration cadence: identify friction, prioritize tests/changes, ship updates, and report impact. • Own SEO performance end-to-end: site architecture, crawl/index health, internal linking, on-page optimization, and off-page levers. • Conduct regular audits and implement improvements across the website and content system. • Partner with the Content Marketing team to scale successful themes into higher-quality, full-funnel content.
• Write high-quality, SEO-led blogs, landing pages, and website content • Plan and structure comprehensive content pillars and topic clusters • Conduct in-depth market, competitor, and audience research for content relevance
