• Own the tracking, analysis, and ongoing optimization of client website SEO performance, proactively identifying trends, risks, and opportunities and driving continuous improvements through clear recommendations and execution support • Identify sites that are underperforming, or in need of improvement and define steps to improve • Assist Director of Product with testing, and feedback for features that drive SEO performance • Develop, write, and optimize SEO focused location based content for new client websites to support search visibility, relevance, and early performance outcomes • Research and present specific SEO findings and recommendations to clients as-needed • Provide pre, post-launch and general website QA to ensure top-quality performing websites for AutoVitals clients• • Identify areas where automation, and/or AI can provide enhanced efficiency in a scalable fashion across our proprietary web platform. • Stay current on SEO, AI, and website performance trends and proactively recommend areas to capitalize on • Communicate effectively with internal and external stakeholders, adapting terminology to varying levels of technical expertise • Perform ad-hoc audits and reports of client websites produced by AutoVitals and recommend improvements as needed • Work cross-functionally with client-facing and product team members

• Oversees and executes all SEO related aspects for their respective client accounts. • Ability to open jobs utilizing our internal job submission portal. • Oversees co-op/compliance approvals for SEO content. • Quality checks SEO content before sending for client approval and finalizing. • Interacts with clients, multiple departments, and team members. • Makes creative changes at the direction of the client. • Completes and plans 90-Day SEO Reviews and calls for each of their respective clients. • Tracks the status of each client’s job(s) in the Creative Department and verifies that jobs will be completed on time. • Ability to use tools like Google Analytics, Google Search Console and our keyword tracking software to identify and interpret information for each account. • Flexible to change and uses learned knowledge of the SEO industry to better the strategy behind their respective client accounts.

• Own and execute the local SEO roadmap across all clinic locations • Improve Google Business Profile performance including rankings, visibility, and engagement • Optimize for local service keywords tied to physical therapy, performance, and recovery services • Prioritize opportunities based on competition, intent, and conversion potential • Manage and optimize listings including categories, services, descriptions, and media • Drive and manage review generation strategies and reputation signals • Monitor insights, map pack rankings, and local visibility trends • Resolve listing issues, duplicates, or inconsistencies • Optimize location and service pages for local search intent • Improve titles, headers, internal linking, and schema where applicable • Ensure NAP consistency across the site and third-party directories • Support creation and optimization of local landing pages as needed • Improve local citations and directory accuracy • Support local link and partnership opportunities when relevant • Monitor competitors and identify gaps in local visibility • Track local rankings, calls, direction requests, and traffic • Report on performance with clear insights tied to patient acquisition • Iterate strategy based on results and competitive movement

• The System: Build and own our project management setup (ClickUp/Trello or your preferred tool). Transform our current workflow into a repeatable machine. • The Team: You manage the Content Writer and Link Builder. You review their work. If the content isn't good enough, you send it back. You are the Quality Gatekeeper. • The Schedule: You ensure every deliverable (blogs, links, audits) hits the deadline without the Founder chasing you. • Client Reporting: Provide regular updates and performance reports to clients via Slack, highlighting key metrics and progress. • Growth Support: Assist in drafting proposals and developing SEO strategies for new clients to support agency expansion. • Technical Audits: Run monthly deep-dives using Screaming Frog and Ahrefs. You don't just report errors; you fix them (Canonicals, 404s, Schema, Indexing bloat). • The "Rebuilds": We frequently rebuild or migrate sites (Shopify/WordPress) to escape HCU penalties, including building new sites from scratch in WordPress. You will map redirects, clean metadata, and oversee content migration. • On-Page Optimization: Personally implement high-level optimizations (Title Tags, internal linking structures, and collection page optimization). • Gatekeeping: Upload, format, and publish content to WordPress and Shopify. You ensure the H-tags are perfect, the images are optimized, and the internal links are live before hitting "Publish." • Keyword Strategy: Map keywords to pages to avoid cannibalization and ensure we are targeting high-intent commercial terms.