• Own and execute the local SEO roadmap across all clinic locations • Improve Google Business Profile performance including rankings, visibility, and engagement • Optimize for local service keywords tied to physical therapy, performance, and recovery services • Prioritize opportunities based on competition, intent, and conversion potential • Manage and optimize listings including categories, services, descriptions, and media • Drive and manage review generation strategies and reputation signals • Monitor insights, map pack rankings, and local visibility trends • Resolve listing issues, duplicates, or inconsistencies • Optimize location and service pages for local search intent • Improve titles, headers, internal linking, and schema where applicable • Ensure NAP consistency across the site and third-party directories • Support creation and optimization of local landing pages as needed • Improve local citations and directory accuracy • Support local link and partnership opportunities when relevant • Monitor competitors and identify gaps in local visibility • Track local rankings, calls, direction requests, and traffic • Report on performance with clear insights tied to patient acquisition • Iterate strategy based on results and competitive movement

• The System: Build and own our project management setup (ClickUp/Trello or your preferred tool). Transform our current workflow into a repeatable machine. • The Team: You manage the Content Writer and Link Builder. You review their work. If the content isn't good enough, you send it back. You are the Quality Gatekeeper. • The Schedule: You ensure every deliverable (blogs, links, audits) hits the deadline without the Founder chasing you. • Client Reporting: Provide regular updates and performance reports to clients via Slack, highlighting key metrics and progress. • Growth Support: Assist in drafting proposals and developing SEO strategies for new clients to support agency expansion. • Technical Audits: Run monthly deep-dives using Screaming Frog and Ahrefs. You don't just report errors; you fix them (Canonicals, 404s, Schema, Indexing bloat). • The "Rebuilds": We frequently rebuild or migrate sites (Shopify/WordPress) to escape HCU penalties, including building new sites from scratch in WordPress. You will map redirects, clean metadata, and oversee content migration. • On-Page Optimization: Personally implement high-level optimizations (Title Tags, internal linking structures, and collection page optimization). • Gatekeeping: Upload, format, and publish content to WordPress and Shopify. You ensure the H-tags are perfect, the images are optimized, and the internal links are live before hitting "Publish." • Keyword Strategy: Map keywords to pages to avoid cannibalization and ensure we are targeting high-intent commercial terms.

• Suggest and implement SEO best practices for client sites across a variety of industries and sizes including eCommerce, tech, and finance • Stay up to date on SEO industry changes and communicate technical improvements to non-technical stakeholders • Perform monthly keyword research and competitor analysis in order to generate topic ideas for client sites • Write effective web copy for the purposes of marketing websites in diverse verticals • Read and interpret site code to discover technical SEO issues, such as page speed improvements, site architecture changes and crawling/indexing issues. • Perform weekly analyses with Google Search Console and other tools to track and monitor changes • Create beautiful spreadsheets that will drive recommendations and tell stories • Brainstorm test ideas and experiments to improve overall search presence, content and user experience • Do whatever it takes to grow the online presence of our clients • Coordinate and oversee SEO-based content creation • Generate creative link building ideas to develop as content and pitch to journalists/bloggers

• Write SEO-optimized content from detailed client briefs, conducting independent research to ensure accuracy and depth • Translate complex financial or regulatory concepts into clear, authoritative content for a professional B2B audience • Adapt tone and structure to match client style guide • Incorporate feedback and revisions within the client editorial workflow • Collaborate with account managers and editors to ensure on-brand delivery