• Own and elevate One Tree Planted’s social media presence across platforms, leading with bold, mission-driven storytelling that captures hearts, inspires action, and grows our community • Be the voice of our movement on the most public stage sharing creative, video-first stories that showcase the power of reforestation, wild place restoration, and the people making it happen • Collaborate with an award-winning, highly engaged marcomms team, manage social campaigns, and steward relationships with partners, influencers, and brand ambassadors to amplify impact • Analyze trends and performance to guide strategy, ensuring every post not only informs but moves our audience to act and be part of one of the most important environmental efforts of our time • Make a difference every day by translating One Tree Planted’s mission into compelling content that inspires, educates, and mobilizes • Plan and manage the social media calendar, ensuring posts go live across Instagram, Facebook, X, Threads, TikTok, Pinterest, YouTube, and LinkedIn • Lead the creation of platform-specific content, from graphics to short-form videos, and craft captions tailored to each audience and platform style • Act as a video-first strategist, collaborating with the video team to translate full-length content into social-friendly formats, brainstorming high-performing content ideas, and ensuring all videos meet platform-specific technical requirements • Conduct monthly social media audits and analyze performance metrics (reach, engagement, clicks, conversions, follower growth) to guide strategy and optimize future content • Build and nurture community connections across all platforms by actively monitoring comments, direct messages, and mentions, responding to follower questions, and facilitating meaningful engagement to strengthen trust and loyalty • Develop and implement creative strategies for corporate partner and donor relations, handling content requests, highlighting partnerships, and amplifying partner stories across social channels • Steward strategic relationships, as well as influencers and brand ambassadors, by ideating and executing collaborations, co-branded content, and social activations • Manage Tree Ambassadors, our dedicated group of brand ambassadors, by creating perks, managing inquiries, coordinating initiatives, and supporting their engagement with the organization • Collaborate cross-functionally with marketing, projects, and development teams to ensure social content aligns with organizational goals, campaigns, and mission-driven storytelling.

• Own the Roadmap: Architect a comprehensive, multi-year social media strategy that aligns with Agility’s commercial goals and brand vision. • Audience & Channel Architecture: Define sophisticated segmentation strategies for our diverse audiences. • Budget Authority: Own the social media budget. • Integrated Campaign Planning: Lead the social component of Tier-1 company initiatives. • Executive & Partner Liaison: Serve as the primary social advisor to Agility leadership. • Paid Media Execution: Specific responsibility for the paid funnel in collaboration with our demand gen team. • Editorial Board: Chair the content planning process. • Community Leadership: Oversee the community management strategy. • Social Listening & Intelligence: Build a reporting framework that matters.

• Upload and schedule social content across platforms • Produce engaging photo posts for Facebook using existing tools and templates • Maintain and post across Broadcast Channels, like WhatsApp, IG, and Facebook • Support day-to-day publishing needs, including formatting, copy review, and final QA • Opportunity to support lightweight video content creation • Coordinate with Social and Ops teams to keep scheduling workflows on track • Use platform-native tools like Meta Business Suite, TikTok Studio, YouTube Studio • Use Dash Hudson and Airtable for scheduling visibility and internal coordination

• Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs • Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling • Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.) • Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts • Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action • Manage posting schedules and daily publishing across priority platforms • Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content • Monitor platform trends and identify opportunities to expand reach in the state • Engage directly with local audiences—answering comments, encouraging conversation, and building community trust • Collaborate with state correspondents to amplify key reporting, explainers, and political updates • Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies • Develop weekly reports on audience growth, engagement trends, and opportunities for improvement • Identify platform-specific A/B tests and iterate quickly based on insights