• Own the Roadmap: Architect a comprehensive, multi-year social media strategy that aligns with Agility’s commercial goals and brand vision. • Audience & Channel Architecture: Define sophisticated segmentation strategies for our diverse audiences. • Budget Authority: Own the social media budget. • Integrated Campaign Planning: Lead the social component of Tier-1 company initiatives. • Executive & Partner Liaison: Serve as the primary social advisor to Agility leadership. • Paid Media Execution: Specific responsibility for the paid funnel in collaboration with our demand gen team. • Editorial Board: Chair the content planning process. • Community Leadership: Oversee the community management strategy. • Social Listening & Intelligence: Build a reporting framework that matters.

• Upload and schedule social content across platforms • Produce engaging photo posts for Facebook using existing tools and templates • Maintain and post across Broadcast Channels, like WhatsApp, IG, and Facebook • Support day-to-day publishing needs, including formatting, copy review, and final QA • Opportunity to support lightweight video content creation • Coordinate with Social and Ops teams to keep scheduling workflows on track • Use platform-native tools like Meta Business Suite, TikTok Studio, YouTube Studio • Use Dash Hudson and Airtable for scheduling visibility and internal coordination

• Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs • Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling • Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.) • Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts • Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action • Manage posting schedules and daily publishing across priority platforms • Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content • Monitor platform trends and identify opportunities to expand reach in the state • Engage directly with local audiences—answering comments, encouraging conversation, and building community trust • Collaborate with state correspondents to amplify key reporting, explainers, and political updates • Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies • Develop weekly reports on audience growth, engagement trends, and opportunities for improvement • Identify platform-specific A/B tests and iterate quickly based on insights

• Develop and execute social strategies for a new state market, aligned to local editorial priorities and audience needs. • Create and manage platform-specific (ie: Meta, TikTok, Youtube/Bluesky, etc) content calendars, ensuring timely and locally resonant storytelling. • Build and optimize social funnels to grow followers, engagement, and conversion into deeper audience relationships (newsletter sign-ups, recurring engagement, etc.). • Produce state-specific social content—graphics, carousels, short-form videos, captions, and community engagement posts. • Edit and repurpose editorial reporting into social-first formats optimized for reach, shareability and online to offline action. • Manage posting schedules and daily publishing across priority platforms. • Use tools such as Canva, Opusclip, and CapCuti, to create polished, high-performing content. • Comfort being on-camera for presenter lead shortform videos as needed. • Monitor platform trends and identify opportunities to expand reach in the state. • Engage directly with local audiences—answering comments, encouraging conversation, and building community trust. • Collaborate with state correspondents to amplify key reporting, explainers, and political updates. • Identify opportunities for social collaboration and partnerships with local influencers, organizations, and communities. • Track content performance using Emplifi and platform data to refine messaging, creative production, and distribution strategies. • Develop weekly reports on audience growth, engagement trends, and opportunities for improvement. • Identify platform-specific A/B tests and iterate quickly based on insights.