• Develop and execute a social media strategy that amplifies the work of the Meadows Institute. • Execute effective use of video and multimedia storytelling for a variety of audiences. • Build and manage a content calendar that leverages the Meadows Institute’s website and social media platforms. • Establish clear Key Performance Indicators and performance goals to evaluate the success of the Meadows Institute’s communications strategy and monitor analytics to refine strategy and identify new opportunities. • Write original content for the Meadows Institute, including explanatory pieces, FAQs, one-pagers, blog posts, and program briefs. • Meet regularly with internal teams and stakeholders to gain insight into upcoming work and events. • Other duties as assigned.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re hiring a Senior Social Media Manager to lead how Abnormal shows up on social platforms. This is a hands-on, high-impact IC role where you’ll drive our social strategy, blend brand storytelling, strategic editorial thinking, and AI-native content creation. You’ll amplify Abnormal’s voice across LinkedIn and other platforms, experimenting with ways to highlight our technical insights, product innovation, and company culture. You’ll also explore new tools and formats to help us move faster and be more relevant in a noisy space. - Own and evolve Abnormal’s social strategy, starting with LinkedIn - Build a publishing cadence tied to launches, campaigns, and industry moments - Write sharp, on-brand copy and collaborate with Design on visuals—or create content yourself using AI tooling - Drive amplification for major brand moments and executive visibility - Create short-form assets from long-form content (press, events, blog posts) and elevate great internal stories - Partner closely with Comms, Content, Design, and Product Marketing to align messaging and multiply reach - Serve as the internal go-to for social content best practices, competitive inspiration, and brand tone - Monitor trends in AI, cybersecurity, and tech to help Abnormal contribute to the right conversations at the right time Qualifications - 5+ years of experience owning B2B social strategy and execution, ideally in tech or cybersecurity - Exceptional writing skills and editorial judgment with an eye for scroll-stopping copy - Experience creating visuals or managing content production for social (image, animation, or video) - Familiarity with AI tools for creative workflows (e.g., ChatGPT, Midjourney, Runway, Descript) - Strong instincts for what content performs, how to measure it, and when to adjust - Ability to manage multiple stakeholders and move quickly with little oversight - Proactive curiosity: you follow the market, know the memes, and bring new ideas often Requirements - Familiarity with cybersecurity, AI-native platforms, or technical product storytelling - Experience engaging executive leadership or subject matter experts for social content - Comfort managing or experimenting with social listening and analytics platforms - Design familiarity (Figma, Canva, Adobe Express) to make quick-turn visuals - Passion for building brand from the inside out in a high-growth, high-trust environment

• Own and evolve Abnormal’s social strategy, starting with LinkedIn • Build a publishing cadence tied to launches, campaigns, and industry moments • Write sharp, on-brand copy and collaborate with Design on visuals—or create content yourself using AI tooling • Drive amplification for major brand moments and executive visibility • Create short-form assets from long-form content (press, events, blog posts) and elevate great internal stories • Partner closely with Comms, Content, Design, and Product Marketing to align messaging and multiply reach • Serve as the internal go-to for social content best practices, competitive inspiration, and brand tone • Monitor trends in AI, cybersecurity, and tech to help Abnormal contribute to the right conversations at the right time

• Campaign Setup and Management: Assist in the setup, execution, and day-to-day management of paid social media campaigns on platforms like Meta (Facebook/Instagram) and TikTok. Ensure all campaigns are implemented according to client briefs and aligned with performance goals. • Programmatic Media Buying: Execute media buys across social platforms programmatically, optimizing delivery to achieve KPIs such as CTR, CPA, and ROAS. Ensure efficient and effective spend allocation across multiple social channels. • Performance Monitoring and Optimization: Monitor campaigns daily and optimize in real-time by adjusting bids, budgets, and targeting to improve overall performance. Support the Senior Social Media Buyer in identifying opportunities for optimization and testing. • Budget Management: Track and manage campaign budgets, ensuring optimal allocation across platforms and that campaigns are pacing toward target KPIs and objectives. • Data Analysis and Reporting: Assist in compiling campaign performance data and insights into reports for the Senior Social Media Buyer and account management team. Contribute to the creation of clear and actionable performance summaries for client presentations. • Collaboration with Senior Buyer and Teams: Work closely with the Senior Social Media Buyer to ensure that all campaigns are on track and optimized for success. Collaborate with cross-functional teams to ensure seamless execution and performance of campaigns. • Account Management: Serve as a liaison between internal teams and clients, ensuring effective communication on campaign performance, optimization strategies, and any updates. Provide clients with regular performance reports and address any questions or concerns in a timely manner. • Margin Optimization: Support margin optimization strategies by closely tracking financial performance and adjusting campaigns accordingly to meet profitability goals. • All other tasks assigned.