• Own and evolve Abnormal’s social strategy, starting with LinkedIn • Build a publishing cadence tied to launches, campaigns, and industry moments • Write sharp, on-brand copy and collaborate with Design on visuals—or create content yourself using AI tooling • Drive amplification for major brand moments and executive visibility • Create short-form assets from long-form content (press, events, blog posts) and elevate great internal stories • Partner closely with Comms, Content, Design, and Product Marketing to align messaging and multiply reach • Serve as the internal go-to for social content best practices, competitive inspiration, and brand tone • Monitor trends in AI, cybersecurity, and tech to help Abnormal contribute to the right conversations at the right time

• Campaign Setup and Management: Assist in the setup, execution, and day-to-day management of paid social media campaigns on platforms like Meta (Facebook/Instagram) and TikTok. Ensure all campaigns are implemented according to client briefs and aligned with performance goals. • Programmatic Media Buying: Execute media buys across social platforms programmatically, optimizing delivery to achieve KPIs such as CTR, CPA, and ROAS. Ensure efficient and effective spend allocation across multiple social channels. • Performance Monitoring and Optimization: Monitor campaigns daily and optimize in real-time by adjusting bids, budgets, and targeting to improve overall performance. Support the Senior Social Media Buyer in identifying opportunities for optimization and testing. • Budget Management: Track and manage campaign budgets, ensuring optimal allocation across platforms and that campaigns are pacing toward target KPIs and objectives. • Data Analysis and Reporting: Assist in compiling campaign performance data and insights into reports for the Senior Social Media Buyer and account management team. Contribute to the creation of clear and actionable performance summaries for client presentations. • Collaboration with Senior Buyer and Teams: Work closely with the Senior Social Media Buyer to ensure that all campaigns are on track and optimized for success. Collaborate with cross-functional teams to ensure seamless execution and performance of campaigns. • Account Management: Serve as a liaison between internal teams and clients, ensuring effective communication on campaign performance, optimization strategies, and any updates. Provide clients with regular performance reports and address any questions or concerns in a timely manner. • Margin Optimization: Support margin optimization strategies by closely tracking financial performance and adjusting campaigns accordingly to meet profitability goals. • All other tasks assigned.

• Own and elevate One Tree Planted’s social media presence across platforms, leading with bold, mission-driven storytelling that captures hearts, inspires action, and grows our community • Be the voice of our movement on the most public stage sharing creative, video-first stories that showcase the power of reforestation, wild place restoration, and the people making it happen • Collaborate with an award-winning, highly engaged marcomms team, manage social campaigns, and steward relationships with partners, influencers, and brand ambassadors to amplify impact • Analyze trends and performance to guide strategy, ensuring every post not only informs but moves our audience to act and be part of one of the most important environmental efforts of our time • Make a difference every day by translating One Tree Planted’s mission into compelling content that inspires, educates, and mobilizes • Plan and manage the social media calendar, ensuring posts go live across Instagram, Facebook, X, Threads, TikTok, Pinterest, YouTube, and LinkedIn • Lead the creation of platform-specific content, from graphics to short-form videos, and craft captions tailored to each audience and platform style • Act as a video-first strategist, collaborating with the video team to translate full-length content into social-friendly formats, brainstorming high-performing content ideas, and ensuring all videos meet platform-specific technical requirements • Conduct monthly social media audits and analyze performance metrics (reach, engagement, clicks, conversions, follower growth) to guide strategy and optimize future content • Build and nurture community connections across all platforms by actively monitoring comments, direct messages, and mentions, responding to follower questions, and facilitating meaningful engagement to strengthen trust and loyalty • Develop and implement creative strategies for corporate partner and donor relations, handling content requests, highlighting partnerships, and amplifying partner stories across social channels • Steward strategic relationships, as well as influencers and brand ambassadors, by ideating and executing collaborations, co-branded content, and social activations • Manage Tree Ambassadors, our dedicated group of brand ambassadors, by creating perks, managing inquiries, coordinating initiatives, and supporting their engagement with the organization • Collaborate cross-functionally with marketing, projects, and development teams to ensure social content aligns with organizational goals, campaigns, and mission-driven storytelling.

• Own the Roadmap: Architect a comprehensive, multi-year social media strategy that aligns with Agility’s commercial goals and brand vision. • Audience & Channel Architecture: Define sophisticated segmentation strategies for our diverse audiences. • Budget Authority: Own the social media budget. • Integrated Campaign Planning: Lead the social component of Tier-1 company initiatives. • Executive & Partner Liaison: Serve as the primary social advisor to Agility leadership. • Paid Media Execution: Specific responsibility for the paid funnel in collaboration with our demand gen team. • Editorial Board: Chair the content planning process. • Community Leadership: Oversee the community management strategy. • Social Listening & Intelligence: Build a reporting framework that matters.