• Design, maintain, and improve the user interface and user experience for the company website, intranet, class pages, and internal digital tools. • Create wireframes, mockups, and design specifications to support new initiatives and ongoing enhancements. • Ensure digital platforms are intuitive, accessible, responsive, and visually consistent across devices and platforms. • Collaborate closely with the Director of IT to translate design concepts into functional, scalable solutions. • Establish and maintain visual standards, templates, and design guidelines to ensure consistency across company platforms and communications. • Partner with Central Office staff to support consistent branding and presentation of digital content and communications. • Meet with department leaders and employees to gather requirements, understand workflows, and identify user experience needs. • Translate departmental and leadership input into effective design solutions aligned with organizational priorities. • Collaborate with vendors and third-party providers to support user interface, user experience, and design-related needs of systems in use. • Review, test, and refine digital workflows and interfaces to improve usability, efficiency, and adoption. • Support updates, enhancements, rollout, and ongoing maintenance of digital platforms. • Assist with documentation, training materials, and user guidance related to digital interfaces and workflows. • Provide backup and support for the Director of IT as needed. • Facilitate planning and strategy discussions related to digital platforms and system improvements. • Perform other related duties as assigned.

• You'll manage the full lifecycle of complex programs, keeping stakeholders aligned and hitting deadlines across multiple time zones. • Beyond project orchestration, you'll dive into financial modeling and market analysis to help size opportunities and shape strategy. • Expect to work extensively in Google Sheets and SQL, pulling insights from global datasets and translating them into clear, compelling decks for leadership. • You'll partner closely with cross-functional teams across business, product, and operations; Strong communication and the ability to distill complexity are essential.

• Define and lead the long-term eCommerce vision and strategy for UGG North America in partnership with global and regional leaders. • Own the full NA eCommerce P&L, setting annual and multi-year performance plans and managing to budget, revenue, margin, and consumer KPIs. • Establish strategic priorities that strengthen UGG’s digital marketplace presence and accelerate growth. • Lead the creation and execution of seasonal and in-season digital go-to-market strategies rooted in consumer insights and personalization. • Oversee site content, merchandising, functionality, and performance to ensure exceptional brand expression and commercial success. • Drive new customer acquisition, retention, and loyalty strategies aligned with brand and financial goals. • Provide executive-level reporting, insights, and recommendations to senior leadership. • Serve as the North America executive lead for UGG.com and other global digital transformation initiatives. • Shape regional digital strategy through partnership with Global Digital, DTC Technology, Brand, and Marketplace teams. • Set and prioritize strategic roadmaps that maximize value, elevate global digital capabilities, and future-proof digital commerce. • Champion deployment of new tools, platforms, and technologies that enhance consumer experience, operational efficiency, and brand impact. • Monitor and evaluate emerging digital trends, competitive shifts, and new business models to drive innovation. • Lead UGG’s NA Personalization/UX function, setting the vision for connected, personalized, and seamless consumer journeys. • Partner across technical and experience teams to deploy scaled personalization solutions. • Own the prioritization of UX testing, experimentation roadmaps, and continuous experience optimization. • Embed a culture of data-driven decision making, testing, and learning across the digital organization. • Ensure the digital experience reflects UGG’s premium brand positioning and evolving consumer expectations. • Leverage insights, analytics, and financial data to shape strategy and optimize business performance. • Ensure commercial, creative, merchandising, and product decisions are rooted in consumer understanding. • Drive ROI measurement, scenario planning, and predictive modeling to guide investment decisions. • Translate data into clear, actionable strategies that strengthen brand, consumer, and commercial outcomes. • Build, lead, and inspire a high-performing, future-ready digital commerce team. • Set clear organizational priorities aligned with business needs and global direction. • Assess talent, identify skill gaps, and champion ongoing development, coaching, and succession planning. • Foster a culture of inclusion, collaboration, innovation, and accountability. • Model Deckers leadership behaviors and champion an environment where employees feel empowered, valued, and engaged. • Lead cross-functional influence and drive enterprise cohesion across brand, product, operations, technology, and retail teams.

• Own daily operations of the ecommerce website, ensuring site stability, speed, conversion performance, and seamless customer experience. • Act as the primary business owner of the site, accountable for uptime, releases, QA, and ongoing optimization. • Partner with Marketing, Retention, CX, and Operations to support acquisition, onboarding, and repeat purchase behavior. • Lead ecommerce strategy through the lens of subscription economics and customer lifetime value. • Own and optimize the end-to-end customer lifecycle from acquisition through retention and reactivation. • Serve as the business owner for Shopify and key integrations. • Own the ecommerce technology roadmap and backlog. • Manage and oversee external tech production and development agencies. • Partner with CRM teams to align site behavior with lifecycle strategies. • Leverage Looker and analytics tools to monitor performance and subscription cohorts. • Ensure data accuracy across ecommerce and analytics platforms. • Act as the connective tissue between Marketing, CRM, Analytics, and Technology. • Communicate priorities and performance clearly to senior leadership.