• Define and lead the long-term eCommerce vision and strategy for UGG North America in partnership with global and regional leaders. • Own the full NA eCommerce P&L, setting annual and multi-year performance plans and managing to budget, revenue, margin, and consumer KPIs. • Establish strategic priorities that strengthen UGG’s digital marketplace presence and accelerate growth. • Lead the creation and execution of seasonal and in-season digital go-to-market strategies rooted in consumer insights and personalization. • Oversee site content, merchandising, functionality, and performance to ensure exceptional brand expression and commercial success. • Drive new customer acquisition, retention, and loyalty strategies aligned with brand and financial goals. • Provide executive-level reporting, insights, and recommendations to senior leadership. • Serve as the North America executive lead for UGG.com and other global digital transformation initiatives. • Shape regional digital strategy through partnership with Global Digital, DTC Technology, Brand, and Marketplace teams. • Set and prioritize strategic roadmaps that maximize value, elevate global digital capabilities, and future-proof digital commerce. • Champion deployment of new tools, platforms, and technologies that enhance consumer experience, operational efficiency, and brand impact. • Monitor and evaluate emerging digital trends, competitive shifts, and new business models to drive innovation. • Lead UGG’s NA Personalization/UX function, setting the vision for connected, personalized, and seamless consumer journeys. • Partner across technical and experience teams to deploy scaled personalization solutions. • Own the prioritization of UX testing, experimentation roadmaps, and continuous experience optimization. • Embed a culture of data-driven decision making, testing, and learning across the digital organization. • Ensure the digital experience reflects UGG’s premium brand positioning and evolving consumer expectations. • Leverage insights, analytics, and financial data to shape strategy and optimize business performance. • Ensure commercial, creative, merchandising, and product decisions are rooted in consumer understanding. • Drive ROI measurement, scenario planning, and predictive modeling to guide investment decisions. • Translate data into clear, actionable strategies that strengthen brand, consumer, and commercial outcomes. • Build, lead, and inspire a high-performing, future-ready digital commerce team. • Set clear organizational priorities aligned with business needs and global direction. • Assess talent, identify skill gaps, and champion ongoing development, coaching, and succession planning. • Foster a culture of inclusion, collaboration, innovation, and accountability. • Model Deckers leadership behaviors and champion an environment where employees feel empowered, valued, and engaged. • Lead cross-functional influence and drive enterprise cohesion across brand, product, operations, technology, and retail teams.

• Own daily operations of the ecommerce website, ensuring site stability, speed, conversion performance, and seamless customer experience. • Act as the primary business owner of the site, accountable for uptime, releases, QA, and ongoing optimization. • Partner with Marketing, Retention, CX, and Operations to support acquisition, onboarding, and repeat purchase behavior. • Lead ecommerce strategy through the lens of subscription economics and customer lifetime value. • Own and optimize the end-to-end customer lifecycle from acquisition through retention and reactivation. • Serve as the business owner for Shopify and key integrations. • Own the ecommerce technology roadmap and backlog. • Manage and oversee external tech production and development agencies. • Partner with CRM teams to align site behavior with lifecycle strategies. • Leverage Looker and analytics tools to monitor performance and subscription cohorts. • Ensure data accuracy across ecommerce and analytics platforms. • Act as the connective tissue between Marketing, CRM, Analytics, and Technology. • Communicate priorities and performance clearly to senior leadership.

• Oversee product catalog data integrity across e-commerce platforms and internal content management systems (CMS). • Review and enhance product titles, descriptions, images, metadata, and categorization to ensure alignment with SEO best practices and platform-specific requirements (Amazon, Flipkart, Shopify, etc.). • Conduct regular audits of product listings to ensure design, content, and merchandising accuracy. • Identify and correct listing errors, inconsistencies, or mismatches across platforms. • Collaborate with cross-functional teams including marketing, content, and design to ensure high-quality product representation. • Stay updated on platform policies, competitor listings, and category trends to inform catalog improvements. • Research and analyze catalog performance metrics to support decision-making and optimization strategies. • Assist in building and maintaining product taxonomies and attribute structures for new and existing SKUs.

• Regularly update our Magento installation • Install security patches. • Develop new functionality. • Implement front-end changes. • Meeting with the design team to discuss the needs of the company. • Building and configuring Magento 1x and 2x eCommerce websites • Coding of the Magento templates • Developing Magento modules in PHP using best practices • Designing themes and interfaces • Setting performance tasks and goals • Troubleshooting integration issues • Updating website features and security patches