• Develop, refactor, and maintain our application across the frontend and CMS to enable Product to fully self-service and run AB tests efficiently. • Collaborate closely with Product to iterate on upcoming AB tests & ideas. • Support our customers through optimizations to our onboarding experience. • Contribute to all stages of the software development lifecycle- from planning and design to implementation, deployment, and maintenance. • Work closely with engineers, product managers, and designers in an agile environment to deliver high-quality, impactful features. • Make incremental backend contributions as needed to support both frontend and product requirements. • Write reliable, performant, and well-tested code that scales with our growing business. • Continuously improve existing systems through refactoring, performance optimization, and automation. • Participate in code reviews, knowledge sharing, and technical discussions to uphold best practices and foster team learning. • Troubleshoot production issues and help maintain a stable and resilient platform. • Stay curious- explore new tools, technologies, and techniques to improve developer experience and product quality.

• Conduct conversion audits and develop testing roadmaps. • Plan and execute A/B and multivariate tests (Google Optimize, VWO, Optimizely, etc.). • Set up and manage client GA4 properties, conversion events, and reports. • Build dashboards and analyze data to identify growth opportunities. • Collaborate with PPC, SEO, and design teams to improve campaign performance. • Translate findings into actionable insights for clients and internal teams.

• Manage and execute the conversion of various imaging modalities within our PACS. • Develop and execute detailed plans for converting imaging modalities into the new PACS system. • Oversee the migration of historical image data from legacy systems into the new PACS, ensuring all modality images are properly integrated. • Ensure that modalities are configured correctly within the new PACS environment. • Identify and troubleshoot any issues that arise during the modality conversion process. • Work closely with PACS vendors, imaging modality vendors, and internal technical teams to ensure timely and accurate conversion of modality data. • Document conversion processes, configurations, and outcomes to ensure proper records for future reference.

• Own the end-to-end CRO thought process: problem identification → hypothesis → prioritization → alignment → execution → analysis. • Detect conversion leaks across funnels (landing pages, PDPs, checkout, quizzes, pricing, messaging). • Define clear hypotheses grounded in data + qualitative insights, not opinions. • Prioritize tests based on expected business impact, not just ease of implementation. • Act as the CRO reference point for Growth, Acquisition, Product, Creative and Data teams. • Partner closely with Acquisition & Creative to ensure messaging alignment with on-site experience. • Analyze behavioral data, funnels, test results and qualitative signals.