• Develop and implement e-commerce strategies for Amazon, retailer.com, and emerging platforms that establish a strong brand presence and drive revenue. Understand how various channels are differentiated to DTC and shape strategies accordingly. • Collaborate with head of DTC to inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels. • Set revenue targets and growth objectives for ecommerce with a focus on existing and new market opportunities. Ensure all ecommerce channels are optimized for scalability and profitability. • Be accountable for the company’s execution and performance on Amazon, retailer.com and emerging platforms including merchandising, advertising, promotion, insights, and performance analysis. Partner with supply and finance to build accurate demand plans that ensure high service levels. • Build annual and long-term plans with a view to deliver sales while also building the brand. • Lead, develop, and mentor a high-performing e-commerce and cross-functional team. Play a key role in establishing a digital-first mindset within the organization. • Build a roster of partners that allow us to execute with excellence, leveraging latest technology that drives performance and efficiency. • Partner with the CEO, CFO, SVP, Sales, SVP, Marketing, and SVP, Supply Chain & Operations to ensure alignment on department and company KPI’s. • Test and Learn. Be innovative, continually research and test new ways to engage customers, and advocate internally for changes in systems, technologies, and processes to drive better performance. Be savvy with DIY testing scenarios to move quickly and make decisions. • Work cross-functionally with operations, engineering, finance, product development, customer service, and creative teams to manage projects to completion. • Collaborate with Hint’s Sales team to coordinate omni-channel promotions to support Hint’s overall sales goals.

• Drive the strategy and influence the delivery of solutions for Payments Optimization products across authorization improvement, fraud mitigation, and cost efficiency across Merchant and Banking segments • Own the multi-year product roadmap for intelligent routing, revenue optimization, and bundled merchant offerings • Partner with Product delivery, Engineering and Data Science to build GenAI and predictive analytics capabilities that drive measurable performance gains • Inform the broader product and engineering roadmap with market intelligence and customer insights • Take responsibility for solution success, driving go-to-market teams to execute your vision and base their motions on your product strategies • Drive revenue growth for eCommerce and Merchant Fraud SaaS portfolio. • Expand Payments Optimization revenue through new products, value added services • Drive adoption of optimization products and services, including Fraud, Tokenization, and Orchestration/Routing, or bundled offers (e.g switch and gateway) • Ensure seamless integration and customer onboarding for payment optimization solutions. • Cultivate deep relationships with enterprise clients at the executive level; represent ACI in industry forums and with strategic partners • Stay ahead of regulatory and structural shifts; ensure compliance and identify strategic opportunities • Build strategic partnerships with PSPs, merchant acquirers, and technology providers. • Drive regional expansion and market penetration for payment optimization solutions. • Engage with card networks, PSPs, fraud vendors, and technology partners to advance ACI's market position • Ability to anticipate market trends, support long-term vision definition, validation, and translate strategy into actionable plans. • Build and nurture high-performing teams; coach and mentor future leaders. Foster a culture of continuous improvement, experimentation, and innovation. • Engage cross-functional teams and external partners to drive alignment and deliver results. Drive cross-functional alignment in a complex, matrixed global environment; influence senior stakeholders across Product, Engineering, Sales, and Customer Success • Lead transformation initiatives and inspire teams through ambiguity and complexity.

• Develop, customise, and maintain Shopify themes using Liquid, HTML, CSS, and JavaScript • Implement custom features and enhancements to improve store functionality and user experience • Optimise site performance, responsiveness, and conversion rates • Collaborate with marketing teams to implement promotions, product launches, and content updates • Integrate third-party apps, APIs, and tools as needed • Troubleshoot bugs, resolve technical issues, and ensure site stability • Ensure best practices for SEO, accessibility, and cross-browser compatibility • Support ongoing store improvements based on performance data and client feedback

• Own the entire technology stack and turn POCs into production systems • Build AI systems that automate routine business operations • Free the team from repetitive tasks • Build AI automation tools for the business • Collaborate with the fractional CTO and leadership team