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Comun logo
Comun

Impulsando la movilidad social para Latinos en USA

Brand and Content Lead

Location

Mexico

Posted

123 days ago

Salary

0

Seniority

Senior

Bachelor Degree6 yrs expEnglishSpanish

Job Description

Brand and Content Lead

Comun

• Own our brand narrative: Define a clear, evidence-based brand structure and design a brand strategy that translates into clear, emotionally resonant storytelling • Drive creative excellence: Own the operational delivery of creative content across social, email, web, paid media, and out-of-home (OOH campaigns) across a variety of formats (e.g., short and long-format video, static, paid media creative, email / lifecycle, and visual elements in our product) • Effectively leverage a diverse set of resources: Identify and leverage third-party resources (e.g., agencies, AI tools, creators) to maximize the time our in-house team spends elevating our messaging and capabilities • Measure impact for organizational alignment: Fully define and own our brand evaluative and measurement system that guides organizational investment decisions and aligns to product, acquisition and user sentiment objectives • What success looks like: In the short term, you’ll sharpen our key value propositions and make them consistent across all our marketing channels. Mid-term, you’ll have centered our brand voice around key attributes allowing you to invest more deeply in impactful, higher-quality assets. Long-term, you’ll have defined an analytical system around brand perception and have moved the needle on key perception metrics to improve our positioning within the industry

Job Requirements

  • Proven experience designing brand health measurement systems and showing results against it
  • Experience managing full-time talent
  • Experience managing creative processes through third parties like agencies, creators, or brokers
  • Proven track record implementing multi-channel creative strategies across brand, performance, lifecycle, web, and social
  • Deep experience creating high-quality still, video and text formats fully leveraging AI tools
  • Written and spoken fluency in both English and Spanish
  • Proven cultural competencies around our core user – a Latin American immigrant in the US
  • 6+ years of experience in content creation and management (2+ years in management)
  • Ability to work US East Coast hours defaulting to a US-based holiday schedule

Benefits

  • Competitive salary and generous equity
  • Medical, dental, and vision insurance
  • Gym Pass subscription
  • Daily office lunch in NYC Office
  • Paid parental leave
  • Flexible PTO
  • Remote-friendly when traveling
  • Company-wide offsites
  • 401(k) for US employees
  • Visit to our NYC Office for remote team members
  • Visa sponsorship if applicable

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