• Own the editorial calendar and ensure quality and consistency of esports content across one or more websites. • Edit, proofread, publish, and optimize content for clarity, accuracy, tone, and structure. • Ensure all content adheres to editorial guidelines and reflects a deep understanding of esports and competitive gaming. • Maintain high QA standards before and after publication. • Ensure content accuracy and relevance across top esports titles (e.g., CS2, League of Legends, Dota 2, Valorant, Marvel Rivals, Fortnite, etc.). • Review and improve content covering tournaments, teams, players, formats, and betting-related topics. • Stay up to date with major esports developments and industry trends. • Coordinate and scale content production with freelance writers and contributors. • Brief writers clearly and provide constructive editorial feedback. • Plan and brief content for distribution channels, including social media content, video scripts and outlines, collaboration with video editors or external production partners. • Support the adaptation of long-form content into short-form and platform-specific formats. • Collaborate with SEO and marketing teams to align content with strategic goals. • Support on-page optimizations such as internal linking and content updates, with a focus on quality and user experience. • Identify opportunities to improve existing content and content formats. • Assist in developing content and SEO concepts where needed. • Communicate effectively with freelancers, internal teams, and stakeholders. • Manage tasks, timelines, and priorities related to content operations. • Contribute ideas that improve content processes, workflows, and output quality.

• Conduct in-depth research and competitive analysis of client companies, products, features, and industry trends. • Act as a Technology SME, ensuring technical accuracy and relevance in all communication strategies. • Define content strategy and planning in collaboration with internal teams. • Provide insights and recommendations based on industry movements, competitor strategies, and market innovations. • Collaborate with writers, localization, and creative production teams to ensure alignment and consistency.

• Conduct in-depth research and competitive analysis of client companies, products, features, and industry trends. • Act as a Technology SME, ensuring technical accuracy and relevance in all communication strategies. • Define content strategy and planning in collaboration with internal teams. • Provide insights and recommendations based on industry movements, competitor strategies, and market innovations. • Collaborate with writers, localization, and creative production teams to ensure alignment and consistency.

• Deliver content strategies that support client’s goals, audience needs, and brand strategy, and collaborate with project teams to drive strategic alignment of content throughout the customer experience • Contribute to content strategy while supporting content marketing efforts • Author content strategy frameworks and deliverables for service and product design projects including, content audits, matrices, content models, content journey maps, site maps, and migration maps • Partner with experience strategists and analysts to conduct in-depth research to understand audience needs, data insights, and competitive landscapes across industries to inform content goals and KPIs • Create content governance plans and content supply chain workflows to help clients operationalize and manage content for products and services • Develop taxonomy, tagging, and metadata strategies for composable content distribution across owned channels and technology platforms • Be a thought leader for Merkle’s content strategy capability, and contribute to growing the practice by creating repeatable frameworks for use across teams and clients