• Implement weekly SEO blogs, case studies, and pages for our clients with zero missed deadlines • Lead keyword research for each piece of content and shape ongoing keyword strategy with the team • Apply technical SEO, on-page SEO, schema, and use SEO plug-ins for reference (Yoast, Rank Math) • Run, interpret, and fix site audits • Manage indexation, crawlability, Core Web Vitals, and page speed • Stay on top of cannibalization across client sites and resolve it before it costs rankings • Run constant competitor analysis to spot ranking gaps and content opportunities • Execute local SEO for geo-targeted clients (location pages, GBP, citations) • Build backlinks to grow domain authority • Apply AEO and GEO tactics to keep clients visible across AI search • Track performance and surface insights using Google Search Console, Google Analytics, SEMrush, and Ahrefs • Work directly in HTML, CSS, WordPress, Webflow, and website builders like Elementor, Divi, Bricks etc to implement and publish content • Design social posts, one-pagers, and sales enablement materials

• Support SEO recommendations across client portfolio • Share digital marketing insights • Communicate technical recommendations • Identify performance trends • Monthly reporting

• Manage site architecture, UX, and navigation • Own technical SEO execution and roadmap • Partner with Brand & Content on messaging clarity • Reduce reliance on external vendors • Monitor engagement and conversion metrics

• Develop and articulate a vision and strategy to enhance the performance of the Credible.com’s personal loans content • Manage content workflow based on an understanding of production timelines • Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs • Pair keyword research with business data to inform recommendations • Craft and test SEO hypotheses • Identify, quantify and manage SEO & AI opportunities that would increase overall organic traffic and generate new qualified leads • Perform regular SEO audits and optimizing exercises • Consult and provide recommendations to an array of different internal teams • Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times • Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages • Monitor organic search performance of top competitors' sites in our verticals. • Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts • Stay up to date on industry trends and continually expand SEO knowledge