• Manage site architecture, UX, and navigation • Own technical SEO execution and roadmap • Partner with Brand & Content on messaging clarity • Reduce reliance on external vendors • Monitor engagement and conversion metrics

• Develop and articulate a vision and strategy to enhance the performance of the Credible.com’s personal loans content • Manage content workflow based on an understanding of production timelines • Conduct extensive topical and competitive research and interpret user intent to produce best-in-class content briefs • Pair keyword research with business data to inform recommendations • Craft and test SEO hypotheses • Identify, quantify and manage SEO & AI opportunities that would increase overall organic traffic and generate new qualified leads • Perform regular SEO audits and optimizing exercises • Consult and provide recommendations to an array of different internal teams • Assist in driving strategy and execution of Credible’s content optimization engine, ensuring our content ranks as high as possible at all times • Conduct on-page analysis at scale to ensure proper keyword targeting for Credible pages • Monitor organic search performance of top competitors' sites in our verticals. • Deliver recurring SEO performance reports, provide actionable insights for senior executives and stakeholders, collaborate on quarterly progress reviews and forecasts • Stay up to date on industry trends and continually expand SEO knowledge

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a results-driven Senior Link Builder & Outreach Specialist to lead scalable off-page SEO initiatives. This role is responsible for acquiring high-quality backlinks at speed, building authoritative relationships, and expanding our digital footprint across communities such as Reddit, Quora, YouTube, and other emerging platforms. You will play a key role in improving search visibility, strengthening domain authority, and driving sustainable organic growth. Key Responsibilities - Strategic Link Building & Acquisition - Own end-to-end link acquisition campaigns from prospecting to placement. - Identify high-value backlink opportunities aligned with client verticals and SEO strategy. - Deliver consistent growth in referring domains and authority links while maintaining quality standards. - Execute at pace while protecting link relevance and credibility. - Advanced Outreach & Partnerships - Build relationships with bloggers, publishers, creators, and industry webmasters. - Develop scalable outreach systems, templates, and follow-up processes. - Negotiate placements, collaborations, and content partnerships. - Community & Platform-Based Authority Building - Drive brand visibility and link opportunities via platforms like Reddit, Quora, YouTube, niche forums, and communities. - Create and manage profiles, posts, and engagement strategies that attract natural backlinks and referral traffic. - Content & Asset Promotion - Promote blogs, landing pages, research, infographics, and video assets to maximize reach and linkability. - Suggest new content angles that can naturally earn links. - Competitive & Gap Analysis - Conduct backlink gap analysis to identify missed opportunities. - Reverse-engineer competitor link strategies and build action plans to outperform them. - Performance Tracking & Reporting - Maintain daily activity tracking and outreach pipelines. - Report on acquired links, live placements, domain metrics, and impact. - Continuously optimize approach for better conversion rates. - Process Ownership & Innovation - Improve outreach efficiency through automation, tools, and new technologies. - Stay updated on algorithm changes, spam risks, and evolving best practices. Success Metrics - Growth in quality backlinks and referring domains - Outreach-to-placement conversion rate - Speed and consistency of acquisition - Authority and relevance of links secured Qualifications - Strong expertise in modern link-building and digital PR strategies - Proven experience managing blogger and publisher outreach - Ability to secure placements across forums, communities, and UGC platforms - Excellent written and verbal communication skills in English - Proficiency with SEO tools such as Semrush, Ahrefs, Google Analytics, etc. - Strong research, negotiation, and relationship-building skills - Highly organized, self-managed, and deadline-driven - Comfortable working with web technologies and digital publishing workflows

• Identify and resolve technical and structural SEO issues that limit scalable ranking growth • Implement structured data and technical enhancements to improve search visibility and performance • Develop and maintain a keyword strategy focused on high-intent, revenue-driving queries • Create, optimize, and publish content that ranks, converts, and supports organic acquisition • Use performance data to continuously refine strategy and prioritize the highest-impact opportunities • Increase Grüns’ visibility across LLM responses, AI overviews, and AI-powered discovery experiences • Structure product and site content for optimal AI readability, citation, and retrieval • Design and execute a backlink strategy that drives meaningful authority and ranking gains • Track SEO and GEO performance, including traffic, conversions, AI visibility, and weekly reporting