• Lead the organizational transition of the UX team from engineering to product, establishing new workflows, processes, and collaborative frameworks that align with product-led principles. • Draft a world-class UX org design with enhanced research capabilities including recommendations on hiring, onboarding, and developing UX researchers, designers, and content strategists. • Drive excellence in user research practices including generative research, usability testing, and continuous discovery to inform product strategy and design decisions. • Work with Product Management and Engineering leadership to understand barriers and new approaches to foster strong cross-functional partnerships, shared goals, and integrated workflows that put users at the center of product development. • Develop and execute a strategy for integrating AI and emerging tools into the UX workflow to enhance productivity, enable rapid prototyping, and elevate design quality. • Establish clear prioritization frameworks that balance user needs, business goals, and technical constraints while managing multiple concurrent initiatives. • Serve as a subject matter expert and advocate for UX excellence across product development initiatives. • Ensure UX deliverables meet quality standards, accessibility requirements, and brand guidelines.

• Lead the organizational transition of the UX team from engineering to product, establishing new workflows, processes, and collaborative frameworks that align with product-led principles. • Draft a world-class UX org design with enhanced research capabilities including recommendations on hiring, onboarding, and developing UX researchers, designers, and content strategists. • Drive excellence in user research practices including generative research, usability testing, and continuous discovery to inform product strategy and design decisions. • Work with Product Management and Engineering leadership to understand barriers and new approaches to foster strong cross-functional partnerships, shared goals, and integrated workflows that put users at the center of product development. • Develop and execute a strategy for integrating AI and emerging tools into the UX workflow to enhance productivity, enable rapid prototyping, and elevate design quality. • Establish clear prioritization frameworks that balance user needs, business goals, and technical constraints while managing multiple concurrent initiatives. • Serve as a subject matter expert and advocate for UX excellence across product development initiatives. • Ensure UX deliverables meet quality standards, accessibility requirements, and brand guidelines.

• Take a research initiative from the quarterly plan and run it end-to-end: intake brief → write methodology → conduct research → analyse → synthesize → present → push actions. • Choose the right method: interviews, usability tests, concept tests, surveys, desk research, competitive scans or others — based on uncertainty level, business goals, and timeline. • Set up the mechanics: access to tools/data, participant scheduling and confirmations, session logistics, note-taking, recording, and documentation — no hand-holding. • Be the cross-team “glue”: proactively collect hypotheses and context from Sales, Customer Success, Support, Marketing, Analytics, and turn them into testable research questions. • Stay close to product analytics: monitor dashboards and reports, work with analysts to spot anomalies/drop-offs, form hypotheses, and prioritize what to validate with research. • Produce outputs people can use immediately: key findings, decisions, trade-offs, risks, and clear recommendations, with supporting evidence (quotes, clips, metrics). • Keep an internal pulse: regularly review existing research, past studies, competitor insights, and synthesize what’s already known before running something new. • Be the user best friend: ensure user needs and constraints are represented in product decisions – not just opinions.

• Take a research initiative from the quarterly plan and run it end-to-end: intake brief → write methodology → conduct research → analyse → synthesize → present → push actions. • Choose the right method: interviews, usability tests, concept tests, surveys, desk research, competitive scans or others — based on uncertainty level, business goals, and timeline. • Set up the mechanics: access to tools/data, participant scheduling and confirmations, session logistics, note-taking, recording, and documentation — no hand-holding. • Be the cross-team “glue”: proactively collect hypotheses and context from Sales, Customer Success, Support, Marketing, Analytics, and turn them into testable research questions. • Stay close to product analytics: monitor dashboards and reports, work with analysts to spot anomalies/drop-offs, form hypotheses, and prioritize what to validate with research. • Produce outputs people can use immediately: key findings, decisions, trade-offs, risks, and clear recommendations, with supporting evidence (quotes, clips, metrics). • Keep an internal pulse: regularly review existing research, past studies, competitor insights, and synthesize what’s already known before running something new. • Be the user best friend: ensure user needs and constraints are represented in product decisions – not just opinions.