• Maximize existing business with current customers as well as develop new accounts focused on the segments of Specialty Retail. • Introduce customers to new products and marketing campaigns. • Present plans to manager on initiatives to grow sales – i.e., ads, spiffs, demos, OI’s, Bill Backs. • Conduct ongoing business planning reviews. • Responsible for securing quarterly Distributor sales reports. • Work closely with key distributors to maximize their distribution capabilities as well as manage the overall cost of doing business with these key partners. • Work directly with Distributor reps and Broker network when applicable and provide trainings and customer ride alongs. • Regularly present new items to customer base. • Manage overall sample spend by territory. • Work with manager for approval to develop and personalize sell sheets specific to Distributors in your region. • Maintain expert level of product knowledge. • Participation in regional and national food shows including coordination of deadlines and requirements with food show coordinator.

• Drive Enterprise Growth: Own and exceed new logo sales targets, positioning Deepwatch as a leader in the Managed Security Services market • Lead the Full Sales Cycle: From prospecting to closing, expertly navigate the sales process to deliver results • Collaborate for Success: Partner with industry-leading Solutions Directors, Principal Consultants, and internal teams to create compelling value propositions • Work closely with your assigned BDR to design and execute targeted account campaigns • Leverage our Channel Sales team and Partner ecosystem to unlock opportunities • Shape the Future: Stay ahead of industry trends, learn new technologies, and contribute insights to enhance Deepwatch’s product strategy and roadmap • Deliver Impactful Messaging: Articulate and position Deepwatch’s transformational cybersecurity solutions to Security Leadership (CISOs, VPs, Senior Directors, and other key decision-makers), prospects and customers

• Architect and execute a strategic territory plan; own sales forecast accuracy, demand generation, and sophisticated deal-structuring strategies. • Lead complex negotiation processes for high-value enterprise contracts, ensuring alignment between Trustly’s capabilities and client KPIs. • Partner with Product, Risk, Legal, and Engineering to design and implement customized payment solutions that solve unique merchant pain points. • Strategic Consultative Selling: Move beyond "off-the-shelf" pitches to act as a trusted advisor, identifying opportunities for market disruption and value-added integration. • Performance Excellence: Consistently deliver results under pressure, managing multiple high-priority accounts while maintaining a high velocity of execution. • Market Leadership: Stay at the forefront of Fintech and Open Banking trends to drive customer-led innovation and maintain a competitive edge in the payments ecosystem.

• Serve as a domain expert, thoroughly understanding the business needs of financial professionals and clearly demonstrating how the Zephyr Platform, PSN data, and Zephyr API solve client challenges and create value. • Maintain in-depth knowledge of Zephyr’s portfolio analysis tools, performance reporting features, and cloud-based technology, including how they support financial decision-making and client relationship management. • Develop and expand the sales pipeline through proactive prospecting, outreach, and leveraging existing industry contacts within the financial services sector. • Adhere to Zephyr’s structured sales process, including following set timelines, collaborating with internal stakeholders, and maintaining detailed records of all client interactions in Salesforce. • Create and implement strategic sales plans aimed at engaging non-client prospects, with a focus on connecting with senior executive decision-makers within the financial advisory and wealth management industries. • Design and execute a comprehensive sales strategy, collaborating with teams across business disciplines, including marketing and product management, to maximize sales effectiveness and revenue generation. • Consistently meet assigned sales targets for profitable revenue growth. • Maintain and manage a robust sales pipeline in Salesforce to ensure accurate forecasting within a margin of +/- 20%. • Collaborate closely with Product Management and Senior Business Management to deliver competitive, tailored solutions that meet the evolving needs of financial professionals.