This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Head of Marketing owns the complete marketing function — positioning, product marketing, demand generation, brand authority, revenue enablement, and market intelligence. This role ensures product capabilities translate into revenue clarity, market differentiation, and scalable pipeline growth. The Head of Marketing builds and governs the system that turns product intelligence into market dominance. The Director of Product Marketing reports into this role. You Will Be In Charge Of - Defining Rwazi’s market narrative and category positioning - Owning the end-to-end go-to-market system - Driving measurable pipeline contribution - Building a repeatable product launch engine - Governing sales enablement and revenue alignment - Establishing Rwazi as a trusted authority in AI-driven consumer intelligence Key Responsibilities - Marketing System Ownership - Architect the full marketing operating system (strategy → backlog → execution → metrics) - Ensure marketing outputs are structured, scalable, and measurable - Build a disciplined marketing planning cadence aligned to revenue goals - Product Marketing Leadership - Oversee the Director of Product Marketing - Ensure product launches are structured, repeatable, and revenue-aligned - Maintain messaging clarity across feature releases and platform evolution - Translate technical capabilities into buyer-centric narratives - Positioning & Category Strategy - Define and refine Rwazi’s positioning within AI data intelligence - Establish defensible differentiation against competitors - Shape category narratives that elevate Rwazi beyond feature-level comparison - Demand Generation & Pipeline Impact - Design pipeline generation strategies aligned with enterprise sales cycles - Define marketing-sourced and marketing-influenced revenue targets - Optimize channel mix (content, outbound enablement, partnerships, thought leadership) - Sales Enablement & Revenue Alignment - Ensure Sales and Customer Success are consistently trained and equipped - Align messaging, collateral, and objection handling frameworks - Push back on reactive requests that do not align with structured priorities - Market Intelligence & Feedback Loops - Own win/loss analysis, competitive intelligence, and customer insights - Feed structured intelligence back into Product and Executive strategy - Identify expansion and positioning opportunities - Brand Authority & Thought Leadership - Establish Rwazi as a category authority through structured content programs - Govern enterprise-grade collateral, case studies, and narrative consistency - Ensure all public-facing outputs reinforce product credibility Role Impact - Clear and defensible market positioning - Structured, repeatable product launches - Measurable pipeline contribution - Higher win rates through messaging precision - Stronger executive alignment between Product, Sales, and Marketing What This Role Is Not - This is not a social media management role - This is not a purely creative brand function - This is not disconnected from revenue accountability - This is not reactive campaign execution Qualifications - 8–12+ years in B2B SaaS marketing, ideally in AI, data, or technical platforms - Proven ownership of full marketing functions or senior marketing leadership - Deep experience in product marketing and complex GTM environments - Strong technical fluency — able to understand SaaS architectures and data systems - Clear revenue accountability mindset - Ability to manage and scale high-performing marketing teams Cultural Fit - Operate with structured thinking and execution discipline - Are commercially sharp and revenue-oriented - Can challenge Product and Sales constructively - Prefer systems over one-off creativity - Build durable, scalable marketing engines How Candidates Are Evaluated - Ability to define clear positioning in complex markets - Structured GTM thinking - Evidence of measurable pipeline impact - Ability to translate technical products into compelling narratives - Ability to build repeatable marketing systems, not just campaigns Summary The Head of Marketing owns how Rwazi is understood, differentiated, and adopted in the market. This role ensures that Rwazi’s technical depth translates into strategic clarity, commercial traction, and long-term category leadership.

Company Description Fire Hose Games is the Boston-based (but fully remote) independent game development studio behind titles such as Techtonica, Go Home Dinosaurs, Catlateral Damage, and 20XX. We pay good salaries, and our generous benefits package includes health care, dental, take-what-you-need vacation/sick time, 401(k) with matching, Parental leave, and flexible work hours. Fire Hose hasn’t crunched in years, and we don’t intend to start. Our company culture is inclusive, supportive, and fun. We strongly encourage applicants with diverse backgrounds and voices to apply, and we consider relevant experience in all its forms. We hope to hear from you! For more info, visit https://www.firehosegames.com/ and https://www.techtonicagame.com Job Description Want to make an impact at a fantastic indie studio? This is your chance. Fire Hose Games is looking to bring on an entrepreneurial, innovative, hard-working, and experienced Marketing leader. This is a hands-on, broad-scope role with significant business impact. It includes managing go-to-market strategy, marketing channels’ growth, product positioning, branding, market research, user research, community management, PR, user acquisition, and team management. As the Marketing Director, you'll also serve as the bridge between our players and our internal teams, ensuring that our games resonate deeply with our audience. Our studio is fully remote, so candidates who are able to sync with a project team based in the U.S. Eastern time zone may work from anywhere. This is a full-time, salaried position. If you’re excited about helping us continue to grow our most ambitious game yet, then we’re eager to hear from you! Responsibilities Design and lead marketing strategy and direct the execution of all go to market activities to drive player and creator awareness, traffic, installs, retention, and revenues. Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy. Execute marketing campaigns across all channels, leveraging audience and network aggregation with key target audiences. Oversee the creation and deployment of grassroots marketing and community management programs aimed at increased engagement Drive adoption, engagement, and revenues with an efficient and effective marketing budget. Manage PR and Communications with the media and the Fire Hose Games community to develop and solidify corporate and product positioning Create and direct market, competitive, and user research. Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization and regularly iterate to maximize performance Advocate for the player community in high level design discussions and planning meetings Qualifications

• Develop and execute a comprehensive demand generation strategy to drive MQLs and sales pipeline. • Own the marketing funnel and all associated metrics, with a relentless focus on optimizing for CAC and conversion. • Lead the commercial launch execution for new product features and integrations, partnering with Product on positioning and with Comms on external narrative. • Oversee all paid and organic acquisition channels, including paid ads, SEO, content marketing, and partnerships. • Own governance and quality control within k-ID’s agentic marketing workflow, ensuring strategic clarity, brand coherence, and regulatory alignment across all marketing outputs. • Champion the use of AI and automation to improve the efficiency and effectiveness of the marketing team. • Continuously refine and optimize the agentic workflow in collaboration with the Product team. • Define ICP segmentation and market prioritization in partnership with Sales and Product. • Build scalable marketing processes and operating cadence aligned with company growth targets. • Establish marketing contribution reporting for executive leadership. • Foster a culture of experimentation, data-driven decision-making, and continuous improvement. • Collaborate with the Head of Comms & Policy and the Head of Product to ensure a cohesive and integrated go-to-market strategy. • Translate product positioning into commercial messaging that drives demand, ensuring all marketing claims align with Product-defined capabilities. • Oversee the creation of high-impact sales collateral, including presentations, case studies, and one-pagers.

• Manage Vi’s presence (posting cadence, coordination, scheduling) across all channels including YouTube, LinkedIn and others • Support thought-leadership distribution (releases, reports, announcements) • Coordinate content calendars across launches, events, and PR moments • Manage website updates (links, pages, launch content, CTAs) • Coordinate with design/dev on site changes and QA • Ensure marketing assets are current, accurate, and live • Coordinate press releases, announcements, and media outreach logistics • Manage relationships with PR agencies or external partners • Track coverage, announcements, and campaign timelines • Own marketing workflows, timelines, and execution details • Ensure brand consistency across all outbound marketing and ensure commercial content is consistent • Work closely with Creative, Product, Sales, and Leadership • Translate high-level strategy into day-to-day marketing actions