• Own and evolve OM1’s product marketing vision, strategy, and operating approach across the full product portfolio. • Define portfolio-level positioning, value propositions, and narrative frameworks that clearly articulate OM1’s differentiated value in the market. • Establish and maintain consistent messaging architecture across products, platforms, and customer segments. • Serve as a thought partner to Product and Executive Leadership, bringing market, customer, and competitive insights to inform product strategy and prioritization. • Lead go-to-market strategy for major product launches, platform enhancements, and strategic initiatives. • Partner cross-functionally with Product, Commercial, Sales, Marketing, and Leadership to align launch planning, execution, and outcomes. • Define launch goals, success metrics, and measurement frameworks to assess impact and continuously improve GTM performance. • Ensure sales and customer-facing teams are equipped with clear, compelling, and differentiated messaging and enablement materials. • Translate complex technical, scientific, and data-driven capabilities into clear, compelling, and credible narratives for diverse audiences. • Develop and maintain core messaging frameworks, pitch decks, sales enablement assets, and executive-level presentations. • Support high-impact commercial opportunities with tailored messaging, narratives, and materials. • Act as a steward of OM1’s product story, ensuring consistency and clarity across all customer-facing touchpoints. • Lead customer, market, and competitive research efforts to inform positioning, messaging, and GTM decisions. • Synthesize insights from customer conversations, industry events, and market trends into actionable recommendations for internal stakeholders. • Monitor competitive dynamics and evolving buyer needs to proactively adjust strategy. • Represent OM1 externally through conference presentations, webinars, customer meetings, and industry forums as appropriate. • Partner with internal teams to develop thought leadership content such as blogs, articles, case studies, and presentations aligned to OM1’s product narrative. • Build credibility for OM1 by articulating its product vision and value with confidence and authority.

• Conduct outbound calls to SME business owners daily • Introduce SME loan / financing solutions clearly and confidently • Identify potential business financing needs • Secure appointments for Financial Consultants • Follow up with prospects via phone / WhatsApp / email • Guide clients on required loan documents (NOA, bank statements, financials statements, etc.) • Collect and ensure completeness of documents before submission • Update CRM accurately • Achieve daily, weekly and monthly appointment targets

• Develop compelling product positioning, messaging, and value propositions that clearly differentiate Tealium’s data products in the market—tailored for both technical and business audiences. • Execute go-to-market (GTM) plans for product launches and major feature updates, partnering cross-functionally with product, engineering, sales, enablement, and customer success teams. • Translate complex technical capabilities into clear, value-driven narratives, including use cases, customer benefits, and competitive advantages—anchored in deep knowledge of the CDP and MarTech landscape. • Collaborate with subject matter experts to create technical enablement assets, such as architecture diagrams, code samples, integration briefs, and product deep dives targeted at the technical/developer audience while also ensuring messaging aligns with broader business value. • Support sales and field teams with customer-facing materials, including pitch decks, battlecards, demo scripts, FAQs, and objection handling guides. • Represent product marketing in customer conversations, technical webinars, and industry events, confidently engaging with a range of stakeholders from data engineers to CMOs. • Analyze market trends, customer needs, and competitive positioning to inform strategy and continually refine messaging and campaign content. • Partner with demand generation and content teams to ensure messaging consistency across campaigns, web, email, and events.

• Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle. • Build, manage, and optimise automated journeys using our CRM and marketing automation platforms. • Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging. • Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention. • Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones. • Monitor campaign performance and present actionable insights and recommendations to stakeholders.