• Develop and execute a comprehensive demand generation strategy to drive MQLs and sales pipeline. • Own the marketing funnel and all associated metrics, with a relentless focus on optimizing for CAC and conversion. • Lead the commercial launch execution for new product features and integrations, partnering with Product on positioning and with Comms on external narrative. • Oversee all paid and organic acquisition channels, including paid ads, SEO, content marketing, and partnerships. • Own governance and quality control within k-ID’s agentic marketing workflow, ensuring strategic clarity, brand coherence, and regulatory alignment across all marketing outputs. • Champion the use of AI and automation to improve the efficiency and effectiveness of the marketing team. • Continuously refine and optimize the agentic workflow in collaboration with the Product team. • Define ICP segmentation and market prioritization in partnership with Sales and Product. • Build scalable marketing processes and operating cadence aligned with company growth targets. • Establish marketing contribution reporting for executive leadership. • Foster a culture of experimentation, data-driven decision-making, and continuous improvement. • Collaborate with the Head of Comms & Policy and the Head of Product to ensure a cohesive and integrated go-to-market strategy. • Translate product positioning into commercial messaging that drives demand, ensuring all marketing claims align with Product-defined capabilities. • Oversee the creation of high-impact sales collateral, including presentations, case studies, and one-pagers.

• Manage Vi’s presence (posting cadence, coordination, scheduling) across all channels including YouTube, LinkedIn and others • Support thought-leadership distribution (releases, reports, announcements) • Coordinate content calendars across launches, events, and PR moments • Manage website updates (links, pages, launch content, CTAs) • Coordinate with design/dev on site changes and QA • Ensure marketing assets are current, accurate, and live • Coordinate press releases, announcements, and media outreach logistics • Manage relationships with PR agencies or external partners • Track coverage, announcements, and campaign timelines • Own marketing workflows, timelines, and execution details • Ensure brand consistency across all outbound marketing and ensure commercial content is consistent • Work closely with Creative, Product, Sales, and Leadership • Translate high-level strategy into day-to-day marketing actions

• Own and evolve OM1’s product marketing vision, strategy, and operating approach across the full product portfolio. • Define portfolio-level positioning, value propositions, and narrative frameworks that clearly articulate OM1’s differentiated value in the market. • Establish and maintain consistent messaging architecture across products, platforms, and customer segments. • Serve as a thought partner to Product and Executive Leadership, bringing market, customer, and competitive insights to inform product strategy and prioritization. • Lead go-to-market strategy for major product launches, platform enhancements, and strategic initiatives. • Partner cross-functionally with Product, Commercial, Sales, Marketing, and Leadership to align launch planning, execution, and outcomes. • Define launch goals, success metrics, and measurement frameworks to assess impact and continuously improve GTM performance. • Ensure sales and customer-facing teams are equipped with clear, compelling, and differentiated messaging and enablement materials. • Translate complex technical, scientific, and data-driven capabilities into clear, compelling, and credible narratives for diverse audiences. • Develop and maintain core messaging frameworks, pitch decks, sales enablement assets, and executive-level presentations. • Support high-impact commercial opportunities with tailored messaging, narratives, and materials. • Act as a steward of OM1’s product story, ensuring consistency and clarity across all customer-facing touchpoints. • Lead customer, market, and competitive research efforts to inform positioning, messaging, and GTM decisions. • Synthesize insights from customer conversations, industry events, and market trends into actionable recommendations for internal stakeholders. • Monitor competitive dynamics and evolving buyer needs to proactively adjust strategy. • Represent OM1 externally through conference presentations, webinars, customer meetings, and industry forums as appropriate. • Partner with internal teams to develop thought leadership content such as blogs, articles, case studies, and presentations aligned to OM1’s product narrative. • Build credibility for OM1 by articulating its product vision and value with confidence and authority.

• Conduct outbound calls to SME business owners daily • Introduce SME loan / financing solutions clearly and confidently • Identify potential business financing needs • Secure appointments for Financial Consultants • Follow up with prospects via phone / WhatsApp / email • Guide clients on required loan documents (NOA, bank statements, financials statements, etc.) • Collect and ensure completeness of documents before submission • Update CRM accurately • Achieve daily, weekly and monthly appointment targets