• Drive new revenue by prospecting, securing meetings, and closing business with key decision-makers across enterprise accounts. • Build and expand awareness of Fiddler within target accounts and territories, identifying high-value opportunities for engagement and growth. • Navigate complex, multi-stakeholder sales cycles, understanding customer budgets, procurement paths, and decision-making dynamics. • Demonstrate a strong understanding of customer requirements related to AI models, and how the Fiddler platform addresses those needs. • Identify compelling business drivers for prospects to take action, and articulate a clear, persuasive case for choosing Fiddler over alternative solutions. • Create and execute go-to-market strategies leveraging viral, organic, and high-velocity methods to accelerate demand. • Consistently achieve individual activity, pipeline, and revenue targets set by the company. • Operate autonomously with focus, ownership, and strong execution discipline. • Collaborate as a high-impact team player, contributing beyond your core responsibilities to support overall company success. • Travel as required (approximately 10–25%)

• Presentation of the betapharm brand and the quality of medicines in the generics market • Professional consultation and support of selected pharmacies • Independently drive active sales of RX and OTC products • Expand partner-based customer relationships and acquire new customers • Monitor market and competitor developments and adjust sales strategy

• Present and sell eCW products and services to current and potential clients • Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made • Pursue new leads from cold call to close • Follow up on new leads and referrals • Identify sales prospects and contact these and other accounts as assigned • Prepare pricing proposals and sales contracts • Develop and maintain sales materials and current product knowledge • Work with cross-functional teams when required • Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate team within eCW • Participate in marketing events such as seminars, tradeshows, and other industry events • Establish contact via phone and email to physician practices with the goal to schedule demonstrations of eClinicalWorks Industry leading Electronic Health Record Software • Execute sales campaigns to target audience • Work collaboratively in team environment to identify sales prospects and contact these and other accounts as assigned

• Develop a deep understanding of Redbook’s software, features, and customer value. • Begin prospecting feedyards and introducing them to our solution. • Learn and execute our outbound sales strategy, including cold calls, emails, and industry outreach. • Shadow live demos and customer onboarding sessions to understand common questions and objections. • Take ownership of your own pipeline, from lead generation through close. • Conduct discovery calls to understand customer pain points and tailor solutions accordingly. • Run product demos, deliver proposals, and manage follow-up communications. • Collaborate with leadership to refine sales playbooks and improve conversion rates. • Consistently close new feedyard customers and exceed sales targets. • Build long-term relationships with customers to ensure satisfaction and identify expansion opportunities. • Provide structured feedback to our product and customer success teams based on customer needs. • Represent Redbook at industry events, trade shows, and feedyard visits.