This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re seeking a hands-on Marketing Communications Associate to execute tactical campaigns and learn at the intersection of traditional finance and decentralized technology. In this role, you will work directly with our CMO and agency partners to drive user acquisition for institutional financial applications. This is not typical crypto marketing — our clients are banks, asset managers, and trading firms, not retail users. You’ll need a solid understanding of capital markets and a passion for exploring blockchain’s impact on finance. Key Responsibilities - Campaign Execution & Growth Analytics (60%) - Execute ecosystem growth campaigns across B2B channels (e.g., LinkedIn, industry publications) - Drive adoption and engagement across the Canton Network - Manage multi-channel prospect nurture sequences for ecosystem expansion - Coordinate product launches and token integration announcements - Track network growth and engagement metrics - Create and deliver multi-step email campaigns - Content & Thought Leadership (25%) - Develop technical marketing content for financial services audiences - Create educational materials on blockchain concepts for finance professionals - Write thought leadership articles to position Obsidian Systems in enterprise DeFi - Produce case studies, white papers, and compliance-driven marketing collateral - Support conference speaking engagements and industry panel participation - Build relationships with trade publications, analysts, and financial media - Partner with leadership on narrative positioning across X (Twitter) and industry media - Operations & Digital Presence (15%) - Maintain CRM (HubSpot) data and prospect databases - Manage website content and updates - Set up marketing automation and tracking systems - Generate campaign and network analytics reports - Collaborate with leadership on commentary across digital and industry platforms Qualifications - 2–5 years in B2B software or financial services marketing - Understanding of trading, settlements, capital markets, and regulatory environments - Growth marketing expertise: performance marketing, attribution models, conversion optimization - Experience marketing to institutional buyers with complex decision-making - Proficiency with marketing analytics tools (e.g., Google Analytics, Tableau, HubSpot) - Exceptional writing skills for sophisticated financial audiences Preferred Qualifications - Familiarity with DeFi concepts and enterprise blockchain applications - Professional network within banking, trading, asset management, or fintech - Experience with marketing automation platforms, CRM systems, and attribution software - Knowledge of compliance in financial services marketing - Startup or scale-up experience; adaptability to rapid change Growth Opportunities - Learn from industry-leading blockchain engineers - Network with major financial institution executives - Grow into marketing leadership as the company scales - Shape marketing strategy for the emerging enterprise blockchain sector - Work with C-suite executives and industry thought leaders How to Apply - Submit your resume, showcasing relevant B2B marketing and finance experience - Include a cover letter describing your interest in enterprise blockchain/DeFi - Provide a writing sample or portfolio link (preferably B2B marketing copy for financial services) - Share your LinkedIn profile demonstrating your professional network

• Leads the development and execution of field marketing programs and campaigns in the AMER region • Works closely with the Global Marketing teams to assist with the development and execution of global marketing activities in line with business objectives and revenue targets • Owns the marketing activity in AMER and performs the readiness planning that ensures that all stakeholders understand the campaign mechanisms, timing, requirements and metrics • Works closely with relevant stakeholders to assist with the tracking and measurement of the success of these field marketing programs • Leads the execution of programs, events, specific collateral and other sales and marketing aids that generate new opportunities and/or close sales deals • Creates, coordinates and delivers content ideas, marketing tools and materials in support of our regional AMER field marketing efforts • Works closely with the other GDC Marketing functions, such as Global Campaigns (Digital), Global Communications (PR), and Global Experience Marketing to execute global campaigns within the AMER region • Engages in and assists with the facilitation of sales enablement activities that create alignment between sales, marketing, product and key partners • Owns the relationship with outside agencies, when needed, to coordinate campaign and event execution • Collaborates with the Sales teams to ensure that sales enablement components feature prominently in all relevant communications • Creates and / or coordinates programs that contribute to partner marketing activities within the larger NTT DATA Marketing org • Leads the development of marketing collateral that enables sales and generates interest • Responsible for creating the yearly AMER field marketing plan • Responsible for creating the AMER FY Budget plans and maintaining the spend throughout the FY • Responsible for creating and maintaining additional approved budgets and spending • Responsible for quarterly reporting on field marketing metrics • Perform any other related task as required

• Own the end-to-end launch process for partner integrations and new product features, from internal alignment on joint value propositions to full-funnel go-to-market execution • Transform technical specs and integration details into clear, compelling content that resonates with sales teams and external audiences • Track and report on launch performance, measuring KPIs and sharing learnings to sharpen future GTM efforts • Serve as the primary marketing point of contact for G2's "Strategic 5" partner organizations, fostering ongoing relationships and identifying mutual growth opportunities • Collaborate with Product Marketing to weave partner value into G2's broader brand campaigns • Partner with external marketing counterparts to build and execute co-marketing plans that maximize visibility and business impact • Build and maintain the infrastructure behind G2's partner program, including internal and external documentation, assets, and program materials that reflect G2's brand standards • Lead the development of regional, G2-hosted co-sponsored event series with top strategic partners, working alongside Demand Gen and Field Marketing teams • Evaluate, negotiate, and manage external partner event sponsorships from contract through post-event wrap-up, ensuring strong ROI on every investment

• Define and execute a vertical marketing strategy for your assigned GTM Pod. • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion. • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives. • Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders. • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity. • Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts. • Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure. • Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more. • Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t. • Act as the vertical marketing owner for your pod during planning cycles and QBRs. • Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities. • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth. • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.