• maintaining and improving the product data model, including attribute structures and translations • running bulk exports and imports to update and manage product data • improving data quality across both product information and digital assets • supporting users of the platform and providing functional guidance • training users and creating clear, practical documentation • handling incident tickets and requests for system improvements • collaborating with internal development teams on product content initiatives • coordinating incident resolution and working closely with SaaS vendors • creating small tools or scripts to facilitate efficient data management.

Every day, we get opportunities to make a positive impact – on our colleagues, partners, customers, and society. Together, we’re pioneering the solutions of the future and unlocking the full potential of precious resources. Trusted to act on initiative, we challenge conventional thinking to develop world leading technologies that inspire progress in vital areas, including energy, food, water and shipping. As we push forward, the innovative, open spirit that fuels our 140-year-old start-up culture and rapid growth also drives our personal growth. So, as we shape a more resourceful, less wasteful world, we build careers too. About the job As our eBusiness Marketing Manager for the Northern Europe Cluster, you will own and drive the eBusiness marketing strategy to accelerate the adoption, usage and commercial success of our digital ecosystem. This includes the Customer & Partner Portal, Partner Web ‑ Shops, EDI solutions and the digital Product Catalogue. You will work at the crossroads of digital marketing, strategy, and business development , driving growth together with Sales, Marketing, GSS teams and cluster management. Your mission is to increase traffic, activation, online buying customers and overall eBusiness performance , while continuously enhancing the customer experience. In this role, you will: Develop and implement the cluster eBusiness marketing strategy , aligned with global priorities and key stakeholders. Promote our eCommerce offering to customers and partners, driving engagement, activation and usage. Execute targeted digital marketing activities supporting lead generation, online sales and customer onboarding. Co‑create relevant content with Excellence Areas and GSS Marketing. Support personalized cross‑selling and upselling initiatives. Monitor, analyse and report eBusiness performance, recommending actions for continuous improvement. Enhance the end‑to‑end customer journey by gathering insights and driving platform and process improvements. Maintain and optimize the digital product catalogue, including updates and localization. Support the execution of the GSS Online Sales roadmap at cluster level. Train and enable internal teams and external users. Ensure compliance with GDPR and digital governance best practices. Manage allocated budgets and report on ROI for eBusiness initiatives. This role requires high autonomy , strong collaboration with cross‑functional teams and the ability to influence without direct reporting lines. You will travel within the cluster on a quarterly basis, mainly between Germany and the Nordics. What you know University degree in marketing, business, or a related field. Proven experience in digital marketing and eCommerce, ideally in a B2B environment. High level of expertise with CMS, CRM, marketing automation, SEO/SEA, analytics, eCommerce platforms, EDI and Customer Portal tools. Strong analytical skills with the ability to translate data into insights and action. Ability to work cross‑functionally, influence without direct authority, and drive initiatives in complex environments. Experience collaborating with international teams and multiple stakeholders (Sales, Marketing, Digital). Excellent communication skills in English; additional Northern European languages are an advantage. For this role y ou can be based in our offices in Hamburg (Germany), Camberley (United Kingdom), Breda (Netherlands) or Copenhagen (Denmark). You are willing to travel within the cluster on a quarterly basis, mainly between Germany and the Nordics. Our commitment to integrity We care about diversity, inclusion, and equity in our recruitment processes. We also believe behavioural traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games. Playing the games is mandatory. We are conducting a continuous review of received applications. We do not accept applications via email, due to General Data Protection Regulation (GDPR). We look forward to hearing from you soon! #LI-MA1

• Own and shape Tines’ content strategy • Develop and execute a clear, differentiated content strategy aligned to Tines’ positioning around intelligent workflows. • Define priority narratives, audiences, formats, and channels across the full funnel. • Ensure content serves multiple objectives: brand, thought leadership, AEO/SEO, growth marketing, and sales enablement. • Act as the final editorial voice and quality bar for all major content initiatives. • Personally contribute high‑impact content, campaign narratives, and executive thought leadership. • Identify, shape, and edit strong stories from across the company: product, engineering, customers, and leadership. • Mentor and develop a content team and a roster of contractors, providing clear editorial direction, feedback, and growth paths. • Build scalable processes that allow the team to move fast without sacrificing quality. • Establish Tines as a trusted voice for builders, operators, and systems thinkers through authoritative, original content. • Oversee the creation of premium assets such as industry reports, research‑driven narratives, customer stories, and serialized content (e.g podcasts, video series). • Partner closely with Comms, PR, and Analyst Relations to ensure content supports broader influence and visibility efforts. • Design and operate a distribution-first content system, ensuring every meaningful asset is repurposed, amplified, and measured across channels. • Be data‑driven, defining success metrics, tracking performance, and iterating based on results. • Experiment with new formats, channels, and platforms to expand reach and relevance. • Work closely with Product Marketing, Sales, Customer Marketing, and Product to ensure content reinforces Tines’ differentiation.

• Own Cogent's organic social strategy and execution (primary: LinkedIn; secondary: X/Reddit/Instagram/TikTok as appropriate). • Create a weekly content cadence across POV, product value, customer proof, research packaging, and culture/talent content. • Build "content series" that compound over time (e.g., weekly VM insights, AI security myths, remediation playbooks). • Ghostwrite for CEO, CTO, and key leaders with a strong point of view and consistent tone. • Build repeatable systems for capturing raw material: interviews, Slack mining, call notes, research briefs. • Produce and edit content: short videos, motion-lite explainers, quote cards, carousels, blog-to-social repurposing. • Use AI tools to accelerate ideation, drafting, editing, and versioning while keeping quality and credibility high. • Manage paid influencer/creator relationships (selectively and tastefully) aligned to enterprise security audiences. • Build partnerships with practitioners and communities for content collaborations: podcasts, AMAs, guest posts. • Turn threat research, AI research, or product insights into marketable stories with clear narratives and guardrails. • Coordinate with PMM on accuracy, claims, and launch timing.