• Write multiple daily blog posts about Philadelphia sports, regional culture, legal sports betting, and prediction markets. • Contribute to our social media platforms while looking for unique and creative story angles that other outlets aren't pursuing. • Attend local events with some regularity. • Identify the offbeat things that make the region unique.

• Write multiple daily blog posts about Philadelphia sports, regional culture, legal sports betting, and prediction markets • Contribute to our social media platforms while looking for unique and creative story angles that other outlets aren't pursuing • Attend local events with some regularity, not as a beat writer, but as a flexible jack-of-all-trades who can identify the offbeat things that make the region unique

• Lead the teams that execute on the strategy for AI-generated and AI-enhanced case law content, aligned to product priorities and customer needs. • Develop and maintain roadmaps for AI case law initiatives, from proof-of-concept through production deployment. • Identify and prioritize opportunities for AI across the case law lifecycle, including collection, conversion, enrichment, summarization, classification, linking, and update workflows. • Partner with Product and Technology teams to ensure AI content capabilities support Lexis+ AI and related research experiences. • Provide direction and oversight for AI-driven case law content initiatives across assigned jurisdictions and content streams. • Ensure AI-generated content meets LexisNexis standards for legal accuracy, editorial quality, consistency, and trust. • Define and apply governance frameworks for AI content, including human-in-the-loop review, version control, auditability, and risk mitigation. • Work closely with the Director of Performance and Operations to transition mature AI solutions into BAU workflows when appropriate. • Engage and present to senior leaders regularly to confirm strategic alignment, surface risks, and celebrate wins. • Support the development of AI skills and editorial best practices across content teams in partnership with regional and functional leaders. • Promote responsible AI adoption, experimentation, and continuous improvement within editorial workflows. • Act as the primary editorial point of contact for AI-related case law initiatives with Product Management, Engineering, Data Science, and UX teams. • Translate editorial and legal requirements into clear AI content specifications, evaluation criteria, and success measures. • Define and track success metrics for AI-driven case law content, including quality, coverage, content freshness, and scalability. • Establish feedback loops to improve AI output using editorial review, customer signals, and downstream usage data. • Stay informed on industry developments, regulatory considerations, and emerging best practices related to AI in legal publishing.

• Live and speak the brand across all content touchpoints, ensuring a cohesive and distinctive voice that reflects the company’s positioning and values. • Develop strategic and thematic campaign narratives that translate seamlessly across multiple conversion channels (paid ads, website, email, social, catalogues, and lead magnets). • Lead the creation of big campaign concepts and storytelling angles that connect brand messaging with measurable pipeline and revenue outcomes. • Ensure all content is not only conversion-focused but also emotionally resonant, on-brand, and strategically aligned with audience insights. • Translate brand strategy into compelling content themes, messaging frameworks, and creative directions that scale across funnel stages. • Act as the guardian of brand storytelling, maintaining consistency in tone, messaging hierarchy, and narrative across all assets and platforms. • Manage and coordinate a network of freelance creatives (writers, editors, designers, photographers). • Oversee high-volume content production across web, email, and social platforms. • Ensure consistent brand voice, quality standards, and on-time delivery. • Map all content initiatives to the marketing funnel and revenue goals. • Create and optimise conversion-focused assets such as paid ads, landing pages, email sequences, and lead magnets. • Track performance metrics (MQLs, SQLs, CTR, CVR) and continuously refine strategy based on data. • Own and execute the organic growth roadmap, including SEO/GEO and founder-led thought leadership channels. • Scale reach and visibility through strategic content distribution. • Identify new opportunities to expand audience acquisition and engagement.