• Overseeing the Make-A-Wish America social media presence on Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X. • Creating, curating, publishing, and managing content across all social media accounts in keeping with the organization's brand book, as well as adhering to corporate partner branding guidelines. • Directing an agency that partially assists with corporate content calendaring and posting. • Acting as a social media advocate across the organization, ensuring social is thoughtfully factored into partnerships, initiatives, and campaigns. • Collaborate with the corporate team to develop and execute partner pitches, as well as partner campaign activations. • Conducting routine social listening, community management, and reporting activities. • Developing and executing a plan for social media engagement of C-suite executives and board members. • Supporting social media influencer outreach, content planning, and activation support. • Spearhead innovative content creation and curation plans, including live coverage of wishes, campaigns, and special events. • Consulting with, advising, coordinating, and helping train social media practitioners at chapters on best practices and presenting a cohesive and unified approach to content. • Managing high-visibility social marketing campaigns, including any agency relationship management and contract management needed. • Creating and maintaining cross-functional relationships with chapter counterparts and internal colleagues at the National Office. • Performing other job-related duties, as assigned.

• Develop and produce engaging short-form video content for TikTok, Instagram Reels and YouTube Shorts. • Analyze social media trends and identify viral opportunities to increase engagement and reach. • Collaborate with and manage a community of content creators to ensure a steady stream of new content. • Work on social media strategies to optimize reach and platform interactions. • Stay up to date with the latest platform changes and algorithm updates to maximize impact. • Monitor performance metrics and adjust strategies to improve results.

• Identify, outreach, and manage relationships with influencers for product seeding campaigns • Brief creators on content direction and ensure deliverables meet brand standards • Build and maintain a roster of brand-aligned content creators • Create, verify, and configure Meta Business Suite (Facebook & Instagram) and TikTok Ads Manager accounts linked to the brand • Claim and optimize brand pages across TikTok, Instagram, and Facebook with consistent handles, bios, and visual identity • Produce and/or direct creative video ads tailored for social media platforms • Develop and test creative formats including UGC-style walkthroughs, testimonials, and lifestyle content • Launch, monitor, and optimize paid campaigns on Meta and TikTok • Scale winning ad creatives by increasing budgets on top-performing audiences and duplicating campaigns into broader lookalike segments • Continuously test and iterate on creative formats to reduce cost-per-click and improve conversion rates

• Lead Wand's social media presence across Instagram, TikTok, X (Twitter), and YouTube—shaping how hundreds of thousands of gamers discover and engage with our platform through bold, creative content strategies • Manage relationships with video production team or agencies to produce long/short form video content, providing creative briefs, feedback, and quality oversight • Create original content including short-form videos, graphics, memes, and written posts that resonate with gaming audiences while leveraging gameplay footage, creator partnerships, and community content • Ideate and produce creative content series that highlight Wand's features (interactive maps, game assists, video clipping, contextual guidance) in engaging, authentic ways • Stay ahead of gaming trends, news, memes, and cultural moments to create timely, relevant content with sharp instinct for what will resonate • Balance product education with entertainment and community-building content • Collaborate with video production team on YouTube content strategy, providing creative direction and optimizing for community growth as well as translating long-form video content into social-first clips and promotional content • Partner with Product Managers to identify shareable product moments and turn features into community conversation starters • Work with Brand team to ensure content aligns with Wand's positioning as a comprehensive gaming platform • Collaborate with Influencer Marketing to to maximize reach of creator partnerships through strategic social amplification and repurpose creator content • Coordinate with Design team on visual assets and maintain brand consistency • Support Performance Marketing with social-first creative concepts for paid campaigns • Build and nurture Wand's social media community through authentic engagement and conversation • Monitor comments, DMs, and mentions to foster positive community interactions • Identify opportunities for community-driven content and user-generated content initiatives • Extend Wand's presence beyond owned channels by identifying opportunities to participate in relevant gaming conversations, communities, and cultural moments • Track social media performance across platforms using engagement, reach, and growth metrics • Analyze content performance to identify high-performing formats, topics, and posting strategies • Provide regular reporting on channel growth, engagement trends, and content effectiveness • Use data insights to continuously refine content strategy and optimize posting schedules • Maintain content calendar and ensure consistent posting cadence across platforms • Manage content approval workflows with stakeholders • Stay current on platform algorithm changes and best practices • Build and maintain asset library for efficient content production