Black Compass Digital

• Identify, develop, and implement long and short-term strategic direction and plans to drive revenue. • Report (daily, weekly, monthly) and overall account health and provide recommendations to enhance performance. • Be responsible for Amazon store end-to-end management, increasing ranking, conversion, and overall sales. • Develop and execute paid media campaigns across various platforms. • Amazon Case Management such as inventory reconciliations, tracking shipments, listing optimizations issues. • Ensure efficient and effective day-to-day operations across all Amazon-related activities. • Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and drive quality traffic. • Continuously monitor campaign metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and make data-driven adjustments to improve results. • Manage advertising budgets effectively, ensuring maximum ROl and adherence to allocated spending limits. • Monitor daily spending and adjust campaign bids, targeting parameters, and budget allocations as needed to optimize performance and achieve objectives. • Implement conversion tracking mechanisms to measure the effectiveness of paid media campaigns in driving desired actions, such as form submissions, purchases, or sign-ups.

• Identify, outreach, and manage relationships with influencers for product seeding campaigns • Brief creators on content direction and ensure deliverables meet brand standards • Build and maintain a roster of brand-aligned content creators • Create, verify, and configure Meta Business Suite (Facebook & Instagram) and TikTok Ads Manager accounts linked to the brand • Claim and optimize brand pages across TikTok, Instagram, and Facebook with consistent handles, bios, and visual identity • Produce and/or direct creative video ads tailored for social media platforms • Develop and test creative formats including UGC-style walkthroughs, testimonials, and lifestyle content • Launch, monitor, and optimize paid campaigns on Meta and TikTok • Scale winning ad creatives by increasing budgets on top-performing audiences and duplicating campaigns into broader lookalike segments • Continuously test and iterate on creative formats to reduce cost-per-click and improve conversion rates