• Create and deliver value assessments (ROI) to customers and prospects • Prospect for new opportunities via Cold Calling, email, social media…etc. • Conduct product demonstrations to partner sales teams, new potential customers, and different business units within the existing customer base • Conduct Partner and customer Quarterly Business Reviews • Manage pipeline and update opportunities daily/weekly • Record all activity (phone, email, meetings) via CRM • Provide a high level of forecast accuracy and maintain a hygienic 90-day forecast • Manage (as project lead) pre-sales engineers in customer POCs • Sales Training on selling methodology, and value propositions on SOTI solutions for partners via web and onsite. • Manage customer and partner escalations with our Support Teams • Assist in corporate communications to partners and customers with SOTI legal/customer/partner legal documents or issues • Work with Licensing Team to process orders and deliver license keys in an efficient manner • Create and present Quarterly Territory Plans to Leadership & outcomes of previous/ongoing programs • Work closely with Field Marketing and partners marketing staff to collaborate on a strategy for growth, execution, and measurement of success • Assist with Marketing Campaigns • Help coordinate on-site training with partner customer base (existing and new logo) to drive SOTI product awareness and build a quality sales pipeline. • Attend industry events and tradeshows as SOTI Representative

• Lead system launches and establish Procept’s therapies as the preferred treatment options • Meet or exceed quarterly sales quotas through procedural volume growth within existing and new accounts • Develop comprehensive territory and account plans, including accurate forecasting and pipeline management • Build strong relationships with surgeons, OR teams, KOLs, and hospital stakeholders • Partner with Marketing and Clinical Specialists to onboard and train new physicians through the surgeon pathway • Collaborate proactively with Clinical Specialists, Capital, and Launch teams to coordinate account planning, share insights, and ensure seamless execution across pre- and post-installation phases • Provide case coverage support as needed (typically ~1 day per week) to ensure optimal customer experience and procedural success • Collaborate with surgeons and hospital teams to optimize patient pathways and expand patient access. • Understand the pathway of a patient inside the office of the surgeon dedicating time each week integrating into the practice • Facilitate customer change-management and drive standardization of workflows to overcome adoption barriers (e.g., surgeon behavior, scheduling blocks, OR learning curve) • Synthesize customer insights and market trends to inform Marketing and R&D priorities

• Develop and execute a customer engagement strategy to grow and retain existing accounts, including expansion of new bookers, strengthening relationships with existing bookers, and reducing churn of existing bookers • Build and maintain relationships with customers, becoming a trusted partner for their logistics needs • Be an expert on our product and capabilities, finding additional logistics solutions for our customers • Heavily rely on data to measure the success of different growth processes, consistently iterating and running towards the fast water with each account • Collaborate with Sales, Account Executives, Operations, and others to ensure a cohesive, cross-functional approach in landing and expanding each account • Frequently travel to meet your customers

• Coach and mentor a team of Partner Account Managers to achieve and excel revenue goals • Recruit and retain Partner Account Managers by hiring for required skills and competencies, while coaching sales and implementation processes • Manage the end-to-end sales process and forecast sales • Drive a culture of accountability while having fun in the process • Travel within your region and nationally to participate in field rides with individual team members, and attend meetings that include sales conferences, trade shows, and partnership huddles.