• Drive business results by developing GTM plans and tracking success metrics that enable scalable growth. • Identify opportunities to leverage AI tools to enhance the customer experience and optimize operational costs. • Represent your work to Sales & Ops leaders to advocate for resourcing and provide transparent updates on progress. • Partner with Sales and Ops leaders to drive accountability for productivity, quality, and compliance standards. • Own the administration and optimization of GTM tools, ensuring the team has the right tech to win. • Design and manage the outbound dialer strategy and engagement cadence for every stage of the funnel. • Own the monthly workforce planning process to identify short-term staffing gaps and mid-term hiring needs. • Project manage high-leverage initiatives specifically designed to improve sales & operational efficiency and team member effectiveness. • Establish and maintain a robust VoC process with closed-loop mechanisms to identify and resolve customer pain points. • Identify and project manage initiatives that directly improve the customer journey and overall brand satisfaction. • Translate customer feedback into actionable GTM strategies, ensuring the sales and ops teams are aligned with customer needs. • Work with cross-functional partners to ensure compliance and quality standards are met through the lens of the customer experience.

Role Description The Product Marketing Manager plays a critical role in driving Dynatron’s growth by connecting product innovation to clear, compelling market positioning and messaging. This role serves as the bridge between Product, Sales, Sales Enablement, and Marketing—ensuring our products are positioned effectively, launched successfully, and clearly differentiated in the market. As a key member of the Corporate Marketing team, you will deeply understand our buyers, the problems we solve, and the competitive landscape. You’ll translate that insight into positioning, messaging, go-to-market plans, and sales enablement that drive demand and revenue. Reporting to the VP of Corporate Marketing, this role brings strategic rigor and operational excellence to product marketing at Dynatron. Qualifications - 5+ years of B2B product marketing experience, with at least 2 years in enterprise SaaS, and at least one year marketing a solution platform or suite of products - Proven ability to develop positioning, messaging, and go-to-market strategies that drive growth - Strong presentation and writing skills, with comfort presenting to senior audiences - Experience collaborating cross-functionally with Product, Sales, Sales Enablement, and Marketing teams - Data-driven mindset with experience measuring program effectiveness, win rates, and ROI - Proficiency with CRM and marketing automation platforms (HubSpot), project management tools (Asana, Notion, Jira), and analytics or competitive intelligence tools - Bachelor’s degree in Marketing, Business, or a related field; MBA preferred - Pragmatic Marketing or PMA certification required Requirements - Develop deep expertise in our buyers, including who they are, how they buy, and the criteria that drive purchasing decisions. - Document and continuously refine buyer personas and buyer journeys to inform marketing and sales strategy. - Monitor market trends and customer feedback to identify opportunities for differentiation and growth. - Own product positioning and messaging in partnership with Product Management and Corporate Marketing. - Clearly articulate Dynatron’s value proposition across products and personas, ensuring consistency across all channels. - Develop messaging frameworks that resonate with target audiences and support pipeline growth. - Maintain a strong understanding of the competitive landscape, including positioning, strengths, and weaknesses. - Enable Sales and Marketing with competitive insights, battlecards, and differentiation strategies. - Manage intelligence and make recommendations relative to wins and losses. - Lead go-to-market planning for new products and major releases, managing cross-functional execution. - Develop launch plans, timelines, and deliverables to ensure successful market adoption. - Partner with Demand Gen, Content, Brand, and Partner Marketing to activate launches across channels. - Support sales channels with training, tools, and content that clearly communicate the problems we solve and how to sell our solutions. - Develop internal and external assets including presentations, collateral, case studies, and product documentation. - Work closely with Sales leadership to ensure alignment between messaging and sales execution. - Assess the effectiveness of product marketing programs and launches, using data to inform improvements. - Deeply understand win rates and communicate key opportunities for improving them. - Partner with Marketing Ops to track impact, ROI, and performance across campaigns and initiatives. Benefits - Comprehensive health, vision, and dental insurance - Employer-paid short- and long-term disability and life insurance - 401(k) with competitive company match - Flexible vacation policy and 11 paid holidays - Home office setup support - Ongoing professional development opportunities Company Description Dynatron Software is transforming the automotive service industry with intelligent SaaS solutions that drive measurable results for thousands of dealerships and service departments. Our proprietary analytics and workflow tools empower service leaders to boost profitability, enhance customer satisfaction, and unlock operational excellence. We’re scaling fast, backed by strong market momentum, proven customer success, and accelerating demand. We’re looking for dynamic, high-impact leaders to help us expand our footprint and shape the next chapter of Dynatron’s growth.

- Product Marketing Strategy: Own and evolve the company’s product marketing strategy to drive market expansion and revenue growth across Eve’s product suite. - Customer and Competitive Insights: Conduct market & competitive research and develop a deep understanding of our customer’s needs that inform our GTM strategy and product roadmap. - Content and Enablement: Equip the GTM team with the right messaging, content, and tools to effectively communicate our value proposition to both win and retain customers. - Product Messaging: Create clear, compelling messaging and positioning that effectively communicates Eve’s value proposition and established differentiation in the legal AI market. - Product Launches: Lead the planning and execution of product launches, including GTM strategies, cross-functional coordination, and post performance analysis to ensure adoption. - Cross-functional leadership: Collaborate with Sales, Success, and Product teams to develop and execute an overall product marketing strategy that drives business impact.

• Define and own the strategic positioning of the Slush wallet as the premier Money App for Web3 and mainstream financial participants. • Own the Slush wallet’s identity and end-to-end content strategy, ensuring a consistent, authoritative, and accessible voice across the app, social channels, and lifecycle communications. • Architect and lead the go-to-market strategy for major 2026 product pillars, including investment tools, payment solutions, and identity frameworks. • Co-own with Product the education and content strategy to make complex financial offerings, such as yield-bearing strategies, intuitive and trustworthy for a retail audience. • Work in lockstep with the Growth Marketing lead to ensure our brand narrative and "Trust Framework" are seamlessly integrated into acquisition loops and funnel optimizations. • Conduct deep competitive analysis and user research to ensure the Slush wallet stays ahead of both Web3 incumbents and traditional Fintech challengers. • Synchronize Slush messaging with broader market narratives while championing the voice of the user to ensure all communications reflect the unique value and UX of the wallet.