• Define and drive the multi-quarter vision for client booking • Own discovery, booking flows, checkout, confirmations, cancellations, and rebooking • Ensure experiences scale across geographies, shop types, and future verticals • Make clear tradeoffs across UX quality, performance, and business goals • Deeply understand client behavior and friction across the booking funnel • Improve conversion, rebooking, and retention through data and experimentation • Elevate trust, clarity, and reliability across critical booking moments • Partner closely with Engineering and Design to ship performant, high-quality consumer experiences • Translate strategy into clear requirements and measurable outcomes • Collaborate with Lifecycle, Marketing, and Data to ensure launches drive impact • Own key metrics including conversion, rebooking rate, funnel drop-off, and client retention • Establish clear learning goals and remain accountable to outcomes • Thoughtfully leverage AI and automation to improve discovery and confidence in booking

• You’ll shape and own the product strategy and roadmap for our Insurance Products charter, balancing growth, risk, customer experience, and operational complexity. • You’ll lead the end-to-end execution of insurance product changes across pricing, coverages, discounts, eligibility, and business rule – and keep a close eye on performance after launch. • You’ll look for ways to speed up how we deliver product changes by improving tools, processes, and automation. • You’ll drive large, cross-functional compliance and regulatory initiatives, partnering with Insurance, Legal/Compliance, Operations, and Engineering to deliver on time with clear risk mitigation and auditability. • You’ll turn insights into clear, actionable requirements (PRDs, user stories, acceptance criteria) and work closely with Engineering, Design, and Data to ship high-quality solutions. • You’ll build a strong operating rhythm for the team – owning prioritization, stakeholder alignment, launch readiness, training, communications, and performance tracking. • You’ll define success metrics and KPIs, measure the impact of product changes, and continuously iterate based on data and results. • You’ll communicate progress, trade-offs, and outcomes to leadership through clear, data-driven narratives that highlight both business and customer impact.

• Set the vision for Agentic AI in Sales Hub • Identify high-impact net-new opportunities • Build 0→1 AI-native experiences • Partner deeply across HubSpot with various teams • Shape responsible AI experiences

Fluent is seeking a Product Marketing Manager who can transform product capabilities into compelling market narratives that fuel revenue growth. Scale and operationalize Fluent’s product positioning and go-to-market messaging across verticals and business lines. Building on an established core narrative, this role extends and refines positioning to support new vertical expansion, product launches, and evolving market opportunities. The Product Marketing Manager ensures Fluent’s capabilities are translated into clear, differentiated messaging that strengthens sales enablement and supports revenue growth. What You'll Do: Sales Enablement & Funnel Support - Develop and maintain high-impact enablement materials, including one-pagers, vertical sheets, capability overviews, battlecards, and case study narratives. - Support product launches with structured messaging, internal briefs, and sales readiness materials. - Equip Sales with messaging toolkits that align to active campaigns and GTM priorities. - Act as an intermediary between our GTM team and brand to ensure that materials are always best in class and personalized. - Customer Storytelling & Proof Strategy - Own the development and scaling of Fluent’s customer storytelling strategy, translating client outcomes into compelling case studies and proof narratives that support sales and marketing efforts. - Partner with Sales and Customer Success to identify flagship accounts and secure referenceable client stories that strengthen credibility in priority segments. - Develop reusable proof frameworks and narrative templates that enable consistent storytelling across campaigns, website, and sales materials. Vertical & Market Expansion - Extend Fluent’s core positioning into priority verticals, adapting value propositions to resonate with specific buyer segments. - Develop vertical-specific messaging frameworks grounded in customer insight, use cases, and competitive context. - Support go-to-market strategy for new product launches, ensuring clear positioning and commercial readiness. Product Messaging & Differentiation - Maintain and evolve core value propositions to reflect product updates and market shifts. - Clarify competitive differentiation and support competitive intelligence efforts in partnership with Revenue Marketing. - Ensure messaging consistency across business lines and buyer touchpoints. Competitive & Market Intelligence - Lead ongoing competitive research to clarify positioning, identify whitespace opportunities, and strengthen differentiation. - Translate competitive insights into actionable enablement materials, including battlecards, objection-handling frameworks, and differentiation guides. - Monitor industry trends across retail, CPG, creator, and performance marketing ecosystems, producing insight-driven content that reinforces Fluent’s market authority. - Develop industry-facing thought leadership content that reflects emerging trends, category shifts, and client needs — ensuring messaging remains relevant and forward-looking. Campaign & Narrative Alignment - Partner with Growth Marketing to ensure campaign messaging aligns with established positioning, vertical priorities, and customer proof points. - Collaborate on website messaging, email, and paid copy to maintain narrative consistency and commercial clarity across channels. About Us Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/