• Works with clients to understand brand and implements social initiatives among paid social media advertising. • Utilizes social platforms natively (Facebook/IG, Twitter, Pinterest, Linkedin, Snapchat) and within PMD technology for paid social media. • Oversees day to day client operations, management of internal teams, thought leadership and POV development. • Assists with training and supervising internal teams to ensure best in class strategy and execution. • Brand strategy experience with the ability to translate that strategy into smart and sound paid social tactics • Understanding of brand and direct response social initiatives offered in social media paid advertising (i.e. measurement and tracking capabilities specific to platforms) • Balancing and meeting deadlines and challenges with your strong organizational skills

• Edit weekly podcast episodes into short-form videos for TikTok, Instagram Reels, and YouTube Shorts • Identify compelling hooks and create engaging story arcs within short clips • Add captions, motion graphics, sound design, and visual enhancements to improve viewer retention • Optimize videos according to platform best practices and algorithm preferences • Collaborate with the team on content direction, scheduling, and trend integration • Review performance metrics and recommend improvements to increase reach and engagement

• Plan, activate, optimize, and manage programmatic and paid social media buys across DSPs and major social platforms • Translate communication strategy and media objectives into detailed activation plans across formats • Determine audience strategy, bidding approach, inventory selection, and budget allocation based on performance data and client priorities • Leverage client and proprietary data to refine targeting, improve efficiency, and adjust investment allocations based on real time results • Apply a disciplined testing framework to evaluate creative, audience segments, bidding strategies, placements, and emerging buying opportunities • Collaborate with analytics and investment teams to ensure pacing accuracy, budget stewardship, and performance reporting integrity

• Develop content ideas on topics such as health, continuing education, careers, nursing/care and nutrition • Create social media content (posts, Reels, Stories) for Instagram, LinkedIn and Facebook • Write blog articles, website copy and newsletter content (including SEO/GEO optimization) • Design graphics and short videos (e.g., Canva, CapCut or Adobe tools) • Contribute to and maintain editorial calendars including planning and publishing • Support community management (comments and messages) • Conduct trend research in social media, health and education • Monitor performance (reach, engagement, KPIs) and derive optimizations • Assist with research tasks and with maintaining and updating website content