• Develops and executes marketing plans and programs, both short- and long-range, to ensure the profit growth and expansion of company products and/or services, including U.S. military, international defense, and fleet retrofit offerings. • Reviews market analyses to determine customer needs, volume potential, price schedules, and discount rates, and develops sales campaigns to accommodate company goals, including propeller retrofit campaigns for U.S. military programs and FMS/DCS pursuits for international operators of U.S. military platforms. • Leads modification and upgrade pipeline development by identifying top opportunities, building supporting business cases, securing internal and external investment, and directing and managing fleet retrofit sales campaigns. • Develop new licensing, distribution, and partnership business opportunities to support business profitability targets and the overall sales plan, including the effective use of channel partners in domestic and international defense markets. • Leads U.S. Congressional advocacy strategy in coordination with RTX Government Relations, supporting efforts to secure Congressional funding and influence defense policy language aligned with strategic business priorities. • Responsible for company presence at trade association meetings and industry events to promote products, support defense advocacy objectives, and advance military and government customer relationships. • Conducts staff briefings on programs within area of responsibility, including defense programs, retrofit initiatives, and strategic pursuits. • Reviews contract terms and conditions for conformity to contract requirements; issues internal sales orders and changes; manages negotiations, changes, and terminations, including contracts supporting U.S. government and international defense customers. • Interprets and provides guidance to management on new and existing contract requirements, including regulatory and compliance considerations applicable to defense, FMS, and DCS contracts. • Supervises the review and negotiation of contract terms and conditions to ensure full compliance with regulations. • Analyzes multiple types of financial and market data to determine, verify, and validate the rationale behind business pursuits of opportunity, with emphasis on defense programs, retrofits, and sustainment sales. • Develops, analyzes, and reports operational and sales results. Use sales forecasting and strategic planning to ensure the sale and profitability of products while monitoring market trends, defense budget dynamics, and military customer demand signals. • Domestic and international travel is required up to 30%

• Engage, recruit, and onboard ISV’s in the PayTrace B2B ecosystem. • Take full ownership of a highly consultative sales process to recruit and develop new ISV partners via self-generated leads by utilizing cold calling, professional networking, industry events, personal connections, and resources within the candidate’s network. • Manage ISV partner inquiries generated by company advertising campaigns, media events, attendance at industry conferences, and leads generated by API sandbox requests. • Successfully lead negotiations and related contract terms (and related exhibits) that properly protect PayTrace’s business interest while also addressing partner needs to create a mutually beneficial relationship. • Manage ISV integration process and adoption of PayTrace products and services. • Generate, manage and forecast an accurate sales pipeline. • Work collaboratively with Sales and Marketing to find strategic ways to win business

• Identify and develop new business opportunities in both B2B (corporate offices, real estate developers, architects, interior designers, hospitality clients, retailers) and B2C (direct customers, walk-in clients, online leads) segments. • Generate qualified leads through market research, networking, cold calling, email campaigns, field visits, and digital platforms. • Conduct client meetings, product presentations, and showroom visits to showcase furniture collections and customized solutions. • Understand customer requirements and recommend suitable furniture products, layouts, and solutions based on space, design preferences, and budget. • Prepare proposals, quotations, pricing negotiations, and close sales to achieve monthly and quarterly revenue targets. • Maintain strong relationships with existing clients to ensure repeat business and referrals. • Coordinate with design, production, and logistics teams to ensure smooth order processing and timely delivery. • Track market trends, competitor activities, pricing strategies, and customer preferences within the furniture market. • Maintain accurate records of sales activities, pipeline updates, and revenue forecasts using CRM tools. • Participate in exhibitions, trade shows, and industry events to expand brand visibility and generate new business leads.

• Own the complete outbound sales cycle for the US market across defined ICPs and industries. • Conduct strategic account mapping to identify target organizations, key decision-makers, and multi-level buying committees. • Drive multi-channel outreach campaigns via cold email, LinkedIn, and cold calling. • Lead discovery conversations to qualify prospects based on defined criteria. • Transition high-intent, well-qualified opportunities to Account Executives or Leadership for closing. • Build and maintain a consistent, high-quality outbound pipeline to meet monthly meeting and opportunity targets. • Ensure rigorous qualification standards before handover to the closing team. • Maintain complete and accurate CRM hygiene with detailed notes, activity tracking, and status updates. • Localize outreach strategies for US-based decision-makers across mid-market and enterprise segments. • Partner with Marketing to support account-based campaigns and refine outbound messaging strategies.