• Build and maintain a structured experimentation roadmap • Identify high-impact opportunities across PDP, collection, cart, and checkout • Write detailed test briefs for developers and designers • Define hypotheses and projected revenue impact • QA implementations before launch • Analyze test results and calculate incremental revenue • Present performance insights and recommendations • Translate strategy into structured Asana or Jira tickets • Manage timelines across multiple brands • Coordinate dev, design, paid, and brand stakeholders • Prevent bottlenecks and missed deadlines • Maintain documentation and SOPs • Ensure experiments and site updates ship cleanly and on time

• Lead the integration of a standalone React application into the Shopify Liquid framework, ensuring smooth communication between the two environments. • Implement secure logic to calculate real-time product pricing based on 2D customization selections. • Configure the "Add to Cart" flow to capture custom design metadata and a dynamically generated 2D thumbnail of the user’s creation. • Build or configure a backend service to dispatch detailed design briefs and high-resolution assets to the production team. • Ensure the iframe implementation is responsive and optimized for mobile.

• Technical Design, Development, and Architecture • Design and build scalable, reliable distributed systems to support evolving business needs. • Lead the design and delivery of complex backend initiatives with minimal oversight. • Serve as a technical expert in key system areas, guiding architecture, design patterns, and scalability decisions. • Contribute to architectural discussions and platform direction, staying current on emerging technologies and best practices. • Delivery, Execution, and Quality • Drive the on-time delivery of high-quality features, managing dependencies and technical tradeoffs. • Review and estimate feature and issue requests, recommending effective technical solutions. • Establish and enforce code quality standards, including code reviews, testing strategies, and automation. • Design and support scalable test environments and automation frameworks across backend (and frontend, as needed). • Collaboration, Communication, and Risk Management • Partner closely with Product, Business, and Engineering teams to ensure successful delivery. • Clearly communicate technical concepts, outcomes, and tradeoffs to diverse stakeholders. • Identify and mitigate technical and delivery risks, aligning expectations and timelines across teams. • Influence cross-functional teams to improve execution and overall effectiveness. • People Leadership and Talent Development • Lead day-to-day engineering execution through design reviews, code reviews, and hands-on guidance. • Mentor and coach engineers, supporting technical growth, performance, and career development. • Set clear goals, provide feedback, and foster a culture of accountability, engagement, and continuous improvement. • Model and reinforce organizational values, including GRIT and collaboration. • Hiring, Resourcing, and Organizational Support • Serve as hiring manager for junior-to-mid-level engineers, participating in assessments and interviews. • Contribute to resource planning to ensure appropriate staffing and skill coverage. • Support cross-functional initiatives and build strong relationships with senior leaders and partner teams.

• Lead the design, development, and delivery of reliable and scalable software systems • Guide a team of Engineers toward high performance and strong technical execution • Design and build scalable, reliable distributed systems to support evolving business needs • Serve as a technical expert in key system areas, guiding architecture, design patterns, and scalability decisions • Drive the on-time delivery of high-quality features, managing dependencies and technical tradeoffs • Partner closely with Product, Business, and Engineering teams to ensure successful delivery