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Empowering Talent. Elevating Companies. Uniting Success.
Copywriter
Location
Philippines
Posted
107 days ago
Salary
0
Seniority
Mid Level
Job Description
Copywriter
Catena
• Write high-converting ad copy for paid platforms across formats • Develop multiple ad variations for structured A/B testing • Craft compelling headlines, hooks, and calls-to-action • Align ad messaging with landing page intent and funnel stage • Optimize copy based on performance insights and platform best practices • Write conversion-focused landing and sales page copy • Develop clear value propositions, headlines, and benefit-driven sections • Create CTAs that motivate action and reduce friction • Support testing initiatives to improve conversion rates • Collaborate with designers to ensure copy and visuals work together • Write promotional emails, announcements, and lifecycle sequences • Develop subject lines and body copy optimized for opens and clicks • Create segmented messaging for different audiences and funnel stages • Balance promotional messaging with value-driven content • Iterate on email copy based on engagement and conversion data • Write product descriptions highlighting benefits, use cases, and value • Develop positioning statements, taglines, and product messaging • Support upsell, cross-sell, and launch copy initiatives • Ensure clarity and expectation-setting to support conversion quality • Maintain consistent brand voice across channels • Create brand messaging frameworks and positioning statements • Write website copy and foundational brand content • Adapt tone and messaging for different audiences and platforms • Edit and refine copy for clarity, tone, and conversion focus • Optimize existing copy based on performance data • Collaborate with marketers, designers, and stakeholders on messaging • Stay current on copywriting, conversion, and persuasion best practices
Job Requirements
- 1–2+ years of professional copywriting experience focused on conversion-driven work
- Strong portfolio demonstrating persuasive, results-oriented copy
- Excellent command of written English with attention to detail
- Understanding of persuasion principles and conversion-focused frameworks
- Ability to write concise, compelling short-form copy
- Comfort iterating copy based on performance data and feedback
- Proven ability to work independently in a remote environment
- Experience writing for B2B SaaS, e-commerce, DTC, or fintech brands (Preferred)
- Agency or multi-client copywriting background (Preferred)
- Experience with long-form sales pages, VSLs, or UX copy (Preferred)
- Familiarity with A/B testing and conversion rate optimization principles (Preferred)
- Exposure to SEO fundamentals or funnel-based copywriting (Preferred)
Benefits
- Competitive Salary: Based on experience and skills
- Remote Work: Fully remote — work from anywhere
- Generous PTO: In accordance with company policy
- Direct Mentorship: Access to global industry leaders
- Learning & Development: Continuous growth resources
- Global Networking: Work with international teams
- Health Coverage (Philippines only): HMO after 3 months (full-time)
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