GRUPO OTG

• Ensure campaigns run with technical accuracy • Ensure funnels, campaign sends, links and UTM parameters are configured correctly • Update dates, tags, images and links • Validate and test flows before activation • Ensure alignment between UTM parameters, creative assets and copy

• Develop and optimize strategic communications across multiple channels, ensuring performance, brand consistency and regulatory compliance. • Write copy for campaigns on Meta, Google, affiliate channels and other platforms. • Create variations for A/B testing. • Perform continuous optimization focused on CTR and conversion. • Write copy for email marketing, push notifications, SMS and automated messaging flows. • Optimize customer journeys with a focus on retention and LTV (lifetime value). • Produce copy for landing pages and corporate/institutional pages. • Analyze metrics such as CTR, CPA, conversion and LTV.