• Analisar e melhorar SEO/GEO das milhões de páginas do site; • Detalhar as prioridades de melhoria do site para o time técnico; • Participar ativamente do roadmap de evolução do modelo Freemium; • Definir e detalhar interfaces e experiência do usuário.

• Create and optimize company profiles on Google Business Profile (formerly Google My Business). • Monitor, manage, and respond to customer reviews strategically. • Use analytics tools (such as Localo and GBP Check) to track Google Business Profile performance. • Apply local SEO best practices. • Create and manage regular posts on Google Business Profile. • Train clients and internal team members on how to maintain and optimize their Google Business Profile listings.

• Full creation and optimization of profiles: categories, strategic descriptions, keywords, NAP (Name, Address, Phone), business hours, structure, and local positioning. • Strategic monitoring and responses, plus development of strategies to increase positive reviews. • Use of tools such as Google Analytics, Google Search Console, Localo, and GBP Check to monitor performance, generate reports, and propose continuous improvements. • Application of techniques to improve rankings in local searches and increase lead generation. • Creation and planning of local posts focused on conversion and visibility. • Internal training and client guidance on best practices and strategic maintenance of profiles.

Who We Are RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies. Our Mission We Exist to Grow Your Business...PERIOD. Our Values - We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value. - We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team. - We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results. - We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.   - OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time. Summary of Position As a Senior  SEO Strategist, you will lead strategy and execution for high-value and complex SEO accounts. You will be responsible for driving measurable organic growth, improving lead generation performance, and ensuring SEO strategies align with client business objectives. This role requires advanced technical knowledge, strategic thinking, cross-functional collaboration, and the ability to manage multi-location and enterprise level home services clients. Senior SEO Strategists are expected to operate autonomously, provide strategic leadership, mentor team members, and proactively identify opportunities and risks before they impact performance. Position Responsibilities - Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate - Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams - Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment - Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner - Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements - Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly - Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency - Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.) - Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities - Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations - Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making - Proactively identify scope risks and workload concerns to protect performance - Other duties as assigned by management