• Set direction for and execute on our global communications plans – with a focus on creating scalable, programmatic integrated communications activities – enhancing Honeycomb’s voice in the market and reinforcing its leadership in AI observability. • Create and maintain an active thought leadership program including building relationships with and providing counsel to the current bench of subject matter experts, identifying new thought leaders and cultivating new storylines that support Honeycomb’s goals. • Oversee, identify and submit for industry awards or recognitions and speaking opportunities that validate Honeycomb’s category leadership, innovation strategy, company culture and customer champions. • Partner with our PR agency to manage day-to-day activities, guide the short- and long-term program direction, etc. while connecting the team with Honeycomb’s experts to drive timely and relevant stories to the market (via media articles, communities, newsletters, podcasts, events, etc). • Advocate for corporate communications within Honeycomb, sharing our news, success and POV across the employee community. This includes ensuring coverage is socialized on our corporate social channels, website and within our internal communications infrastructure (Slack, intranet, etc) as well as enabling the Sales teams with details on why coverage matters and details on how to use it to engage with prospects. • Create sustainable metrics to measure the influence that the communications program is having on business outcomes. This includes Honeycomb’s perception in the market including share of voice and prompt/brand visibility via LLMs (i.e. ChatGPT, Perplexity, Claude, Gemini). • Support any milestone corporate events (i.e. product launches, partner announcements, etc), crisis communications incidents, people team collaborations and more.

• Serve as the initial point of contact for inbound, time-sensitive cyber incidents, monitoring designated intake channels and responding within required timeframes • Coordinate and facilitate rapid scoping calls with clients and internal stakeholders to support swift case activation • Act as a primary client-facing communications contact during early-stage incidents, maintaining clear, calm, and professional engagement under pressure • Collect, organize, and document pre-scoping and intake information required to support operational readiness and Statement of Work (SOW) drafting • Create and manage secure internal communication channels (e.g., Slack or Telegram) for active incidents, ensuring accurate, real-time updates are maintained • Track incident status, action items, and dependencies, proactively following up to keep cases moving forward • Support post-scoping operational steps, including coordination of secure data exchange processes and internal handoffs once approvals are in place • Maintain detailed and organized case notes, timelines, and communication records throughout the lifecycle of an incident • Escalate risks, blockers, or urgent issues promptly to appropriate internal stakeholders • Operate effectively in high-pressure, fast-moving situations, adapting quickly as new information becomes available

• Develop and maintain the company’s brand identity, positioning, and messaging framework • Ensure consistent brand representation across all platforms, materials, and touchpoints • Lead corporate communications, including press releases, thought leadership, and media relations • Manage content for the company website, social media, blogs, case studies, and marketing collateral • Develop internal communication strategies to support company culture, values, and engagement • Oversee content calendars and storytelling across digital platforms • Act as a brand steward and advisor to leadership and cross-functional teams

• Partner closely with North American and Global product and marketing managers to understand priorities, identify opportunities, and recommend high-impact communication strategies, plans, and channels • Lead the development of clear, differentiated product positioning and messaging for new and existing offerings • Build and optimize digital customer journeys, including content strategy, campaign architecture, and channel activation • Develop and execute integrated digital marketing strategy and own the execution of campaigns across web, email, social, paid media, and account-based marketing (ABM), ensuring on-time delivery, brand consistency, and measurable performance • Own and manage DemandBase, overseeing ABM segmentation, targeting, optimization, and analytics • Monitor campaign performance and provide data-driven insights, making agile, real-time adjustments to improve effectiveness and ROI • Maintain and update website content and manage vanity URLs to support marketing initiatives and enhance user experience • Lead and measure the MQL to SQL process • Lead the creation and maintenance of marketing collateral—brochures, spec sheets, sales tools, training materials—for all North America POC solutions • Collaborate with internal Creative Services teams, external agencies, and production partners to bring concepts to life from initial brief to final execution • Manage the full project lifecycle, including creative direction, cross-functional alignment, legal and regulatory approval, and production • Build and maintain a US Key Opinion Leader speaker bureau including identification, onboarding and scheduling of speakers and engagements • Support North America POC trade shows of all sizes, including materials management, promotions, and onsite readiness • Evaluate the quality, impact, and ROI of communications initiatives and present metrics-based recommendations for continuous improvement • Oversee all collateral approvals through the QR7 process, ensuring compliant, high-quality deliverables • Own and maintain a monthly Digital Marketing performance dashboard with insights on actions to take to drive continuous improvement, channel shift, etc.