• Serve as the initial point of contact for inbound, time-sensitive cyber incidents, monitoring designated intake channels and responding within required timeframes • Coordinate and facilitate rapid scoping calls with clients and internal stakeholders to support swift case activation • Act as a primary client-facing communications contact during early-stage incidents, maintaining clear, calm, and professional engagement under pressure • Collect, organize, and document pre-scoping and intake information required to support operational readiness and Statement of Work (SOW) drafting • Create and manage secure internal communication channels (e.g., Slack or Telegram) for active incidents, ensuring accurate, real-time updates are maintained • Track incident status, action items, and dependencies, proactively following up to keep cases moving forward • Support post-scoping operational steps, including coordination of secure data exchange processes and internal handoffs once approvals are in place • Maintain detailed and organized case notes, timelines, and communication records throughout the lifecycle of an incident • Escalate risks, blockers, or urgent issues promptly to appropriate internal stakeholders • Operate effectively in high-pressure, fast-moving situations, adapting quickly as new information becomes available

• Develop and maintain the company’s brand identity, positioning, and messaging framework • Ensure consistent brand representation across all platforms, materials, and touchpoints • Lead corporate communications, including press releases, thought leadership, and media relations • Manage content for the company website, social media, blogs, case studies, and marketing collateral • Develop internal communication strategies to support company culture, values, and engagement • Oversee content calendars and storytelling across digital platforms • Act as a brand steward and advisor to leadership and cross-functional teams

• Partner closely with North American and Global product and marketing managers to understand priorities, identify opportunities, and recommend high-impact communication strategies, plans, and channels • Lead the development of clear, differentiated product positioning and messaging for new and existing offerings • Build and optimize digital customer journeys, including content strategy, campaign architecture, and channel activation • Develop and execute integrated digital marketing strategy and own the execution of campaigns across web, email, social, paid media, and account-based marketing (ABM), ensuring on-time delivery, brand consistency, and measurable performance • Own and manage DemandBase, overseeing ABM segmentation, targeting, optimization, and analytics • Monitor campaign performance and provide data-driven insights, making agile, real-time adjustments to improve effectiveness and ROI • Maintain and update website content and manage vanity URLs to support marketing initiatives and enhance user experience • Lead and measure the MQL to SQL process • Lead the creation and maintenance of marketing collateral—brochures, spec sheets, sales tools, training materials—for all North America POC solutions • Collaborate with internal Creative Services teams, external agencies, and production partners to bring concepts to life from initial brief to final execution • Manage the full project lifecycle, including creative direction, cross-functional alignment, legal and regulatory approval, and production • Build and maintain a US Key Opinion Leader speaker bureau including identification, onboarding and scheduling of speakers and engagements • Support North America POC trade shows of all sizes, including materials management, promotions, and onsite readiness • Evaluate the quality, impact, and ROI of communications initiatives and present metrics-based recommendations for continuous improvement • Oversee all collateral approvals through the QR7 process, ensuring compliant, high-quality deliverables • Own and maintain a monthly Digital Marketing performance dashboard with insights on actions to take to drive continuous improvement, channel shift, etc.

• Execute communications plans in support of Wind and Capital Region/ Schenectady (or relevant site) priorities. • Develop employee communications content including announcements, intranet stories, presentations, toolkits, and leader talking points. • Support site engagement initiatives, events, milestones, and workforce communications. • Manage communications workstreams for key programs (culture initiatives, safety campaigns, operational milestones). • Partner with HR, Operations, and Functional teams to ensure timely, consistent messaging. • Support local storytelling efforts by drafting content for internal and external channels. • Track engagement metrics and support continuous improvement of communications effectiveness. • Provide backup support on media coordination and issue response as needed.