• Lead and scale the Business Development Representative (BDR) function • Drive top-of-funnel partner acquisition and optimize outbound prospecting performance • Own BDR performance management, pipeline quality, prospect targeting • Provide structured feedback to Marketing on targeting, messaging, and lead quality • Manage BDR-led recycled lead and re-engagement campaigns targeting dormant prospects

• Account Management: Build and maintain strong, long-term relationships with key decision-makers (buyers, category managers, senior leadership) within assigned national accounts. • Sales Strategy & Execution: Develop and execute comprehensive account strategies and sales plans to meet and exceed revenue and profitability targets. • Market Penetration: Identify and capitalize on new product opportunities, seasonal programs, and promotional events within the industrial, automotive, and retail distribution channels. • Product Expertise: Conduct on-site solution assessments and product demonstrations, clearly emphasizing the value and technical features of Portacool products. • Cross-Functional Collaboration: Coordinate with internal teams (marketing, operations, supply chain, finance) to ensure alignment, resolve issues, and ensure high levels of customer satisfaction. • Market Analysis & Reporting: Monitor the competitive landscape and market trends, provide sales forecasts, analyze performance data, and prepare reports for management. • Negotiation & Pricing: Lead regional pricing negotiations and manage pricing programs according to established company policies.

• Define and drive the strategy and leadership for the SaaS sales teams. • Develop talent and take responsibility for driving revenue growth. • Design and implement innovative sales strategies. • Lead and further develop team managers and own the strategic alignment of sales activities. • Work closely with stakeholders to implement sales strategies and achieve objectives.

• Lead generation and qualification: Identify and develop potential customers through targeted prospecting and lead qualification. • Customer acquisition: Execute outbound campaigns (phone, email, social media) to raise brand awareness and generate sales opportunities. • Needs analysis: Conduct detailed needs assessments to understand prospective customers' requirements and offer tailored solutions. • Collaboration with the sales team: Work closely with account executives of our clients to ensure leads are effectively followed up and converted into successful deals. • CRM management: Ensure accurate and up-to-date data maintenance in our Customer Relationship Management (CRM) system. • Market monitoring: Monitor market trends and competitors to continuously adapt and improve sales strategies. • Reporting and analysis: Prepare regular reports on sales activities and analyze sales performance to identify opportunities for improvement.