• Define and execute the commercial sales strategy across the United States, ensuring delivery of revenue, contribution margin, and market share objectives. • Play a critical role in strengthening competitive position, building high-performing teams, and shaping the future of commercial organization. • Develop and execute the U.S. commercial sales strategy aligned with broader company objectives. • Ensure a market-driven, customer-centric and growth-focused approach across all channels and brands. • Drive commercial excellence and create sustainable competitive advantage. • Lead, coach and develop a high-performing national sales organization. • Foster a culture of accountability, collaboration and continuous improvement. • Build strong succession plans and proactively develop top talent pipelines. • Own revenue and contribution margin targets. • Set clear KPIs and monitor performance to ensure consistent delivery. • Drive accurate forecasting, reporting and disciplined execution of commercial initiatives. • Ensure effective implementation of marketing and promotional campaigns to accelerate growth. • Partner closely with Marketing, Operations, Finance, Commercial Excellence and Global Key Accounts. • Build and maintain strong relationships with key customers, distributors and healthcare providers. • Manage the U.S. sales budget and ensure effective allocation of resources.

• Managing and developing a Northern territory from a home office base • Selling technically consultative, advice intensive products into machining and manufacturing environments • Visiting customers across the North East, North West and Yorkshire to demonstrate, advise, and develop relationships • Supporting installations and delivering product training • Responding to technical sales enquiries and providing high level customer support • Representing the business at exhibitions and industry events

• Developing a new Scottish territory from a home office base • Visiting machining and manufacturing customers across Scotland • Advising on tooling performance, optimisation, and application • Supporting installations and delivering product training • Working closely with senior sales colleagues during your development period • Representing the business at exhibitions and industry events

• Lead the design and annual planning of sales incentive compensation plans. • Perform complex modeling to understand how plan changes impact the business and financial budgets. • Manage the end-to-end calculation and administration of sales commissions and contests. • Develop monthly financial accrual forecasts to ensure alignment with budgets. • Partner heavily with Sales Leadership, Finance, HR, Marketing, Legal, and Compliance.