The Marketing Intern will support the Public Affairs Department in its marketing and communication efforts. Assist with content creation for digital channels, including patient stories, advocacy campaigns, recipes, and liver health messaging. Assist with implementing a promotional plan for new content. Assist in creating new marketing templates. Assist with minor video editing using ALF software. Create Top 5 or Top 10 educational lists for patients using existing content from the ALF website. Create a social media cheat sheet for patients and advocates and assist with developing social media toolkits. Review ALF’s YouTube library to identify content for posts and placement on LF.org. Review press clips daily to track ALF media coverage. Assist with submission of calendar listings for Liver Life Walk events held in 20+ states.

• Set up, manage, and optimize PPC campaigns in Google Ads. • Conduct keyword research and develop effective ad copy using AI tools. • Monitor campaign performance, adjusting bids, keywords, and targeting to maximize ROI. • Analyze campaign data and deliver actionable insight reports on a weekly basis.

Building and updating sales pages inside GoHighLevel Build, launch, and maintain funnels, workflows, and automations inside GoHighLevel Configure forms, schedulers, landing pages, triggers, campaigns, and pipeline stages Implement email and SMS campaigns using provided strategy, messaging, and assets Set up lead routing, tagging, segmentation, and scoring to support marketing and sales efforts Ensure all automations are tested, QA’d, and deployed accurately Manage CRM hygiene including tag accuracy, contact card updates, etc. Manage the CRM components of top-of-funnel marketing campaigns Connect lead sources (ads, landing pages, website, and integrations) into the CRM Monitor and optimize lead flow from capture through handoff to sales Maintain and improve nurture sequences to increase conversion rates Support the execution of product launches and promotional campaigns Build and maintain pipelines that reflect the company’s sales process Automate task assignments, follow-ups, and internal notifications Ensure accurate tracking of opportunities, customer journeys, and conversion points Track and report on campaign performance (opens, clicks, conversions, lead movement) Maintain CRM data hygiene and list health Identify workflow issues and performance gaps and recommend improvements Create and maintain simple dashboards and reporting views Recommend the most effective and scalable way to build funnels and automations Identify opportunities to improve efficiency through better system configuration Research and test new automation features and integrations Minimum of 2 years of hands-on experience building and managing CRM or marketing automation systems Demonstrated experience with GoHighLevel and GHL SaaS configurator (required) Experience executing email and/or SMS marketing campaigns within a CRM Knowledge of A2P compliance requirements Strong understanding of: Automation workflows and triggers Pipeline management Lead lifecycle and segmentation Excellent communication across multiple function departments Ability to translate marketing plans into technical builds Strong QA and troubleshooting skills Excellent organizational and project management ability (Experience with ClickUp a plus) Comfortable working in a fast-paced, collaborative remote environment Experience supporting lead generation and product launch campaigns Familiarity with marketing analytics and conversion tracking Experience integrating third-party tools via native integrations, Zapier, or webhooks Our marketing campaigns are deployed accurately and on schedule. Our lead flow through the CRM is seamless and measurable. Our sales pipeline automation reduces manual work and increases follow-up consistency. Our nurture sequences are functioning and improving conversion rates. Our CRM data is clean, organized, and actionable. Systems thinker and problem solver Detail-oriented and execution- focused Highly organized and deadline- driven Data-aware and results- oriented Collaborative and proactive communicator You’ll work remote primarily and have complete location independence within the United States; prefer those in CST or EST time zones Must be willing and able to attend 2-3 in person meetings annually You will need to be available during Monday-Friday 9-5 pm EST Must have own computer and reliable access to Wi-Fi, internet, headset, and phone. Paid Time Off Sick Time Paid Federal Holidays 3 weeks of paid Spring/Winter breaks (5 days in April, 2 weeks in December) Health insurance reimbursement (up to $350/month individual, $450/month family) 401(k) with up to 3% employer match after 1 year

Description Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance.  Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. This position will be based in the United States, reporting to our SVP of Programmatic Solutions. Remote work status is subject to change at any time Channel Factory is looking for a highly analytical and results-driven professional who is excited by the video advertising space and working with Fortune 500 clients. He/she has a passion for analytics, creativity, and technical details! This individual goes above and beyond in their day-to-day, and strives to consistently exceed the expectations of their clients and fellow team members. This individual thrives in a fast-paced, ever-changing marketplace that requires smart decisions and an eye for small changes that can become big waves. The right person for this role must be very detail-oriented, a strong communicator, collaborative, and a quick problem-solver.    Specifically…    • Flawlessly create and launch video campaigns across multiple platforms, including and not limited to YouTube, Google Video Partners, Facebook, etc. • Provide ongoing campaign management, ensuring optimal performance and delivery, constantly exceeding KPI expectations • Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution • Effectively work alongside fellow team members, 3rd party vendors, and clients to launch and optimize campaigns • Act as the technical point of contact for internal teams and clients • Communicate new product updates/features and value to internal teams • Team up with Account Management to develop upsell strategy for clients with the use of data & analytics, marketplace trends, and new features/products • Keep up to date with the evolving digital ecosystem and relevant cultural events that may have an impact on your buying strategy for campaigns • Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends • All other duties as assigned.