This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Valimail is seeking a Marketing Campaign Manager to join our Demand Generation team. Reporting to the Director of Demand Generation, this role is responsible for planning, executing, and optimizing integrated campaigns that generate pipeline and drive business growth. - Develop and execute integrated demand generation campaigns that drive awareness, engagement, and qualified pipeline. - Build and manage automated email nurture programs that move prospects through the funnel and convert to opportunities. - Collaborate with Marketing Operations and Sales Operations to define segmentation strategies, track performance, and report on outcomes. - Partner with Product Marketing and Marketing Communications to align messaging, creative, and campaign strategy with company goals. - Create testing and optimization frameworks to improve email performance, conversion rates, and campaign ROI. - Build and manage website pages and programs to drive conversions. - Manage campaign calendars, deliverables, and project timelines across internal teams and external partners. - Analyze campaign performance, share insights, and recommend actionable optimizations. - Partner with Sales and SDR leadership to align marketing activities with pipeline goals and outreach strategies. Qualifications - 4+ years of experience in B2B marketing, ideally within SaaS or technology. - Proven experience creating and optimizing email nurture campaigns (Marketo experience strongly preferred). - Familiarity with Salesforce CRM, marketing automation platforms, and Google Analytics. - Strong analytical skills and a testing-first mindset. - Excellent project management, communication, and collaboration skills. - Ability to manage multiple priorities in a fast-paced environment. - Customer-centric mindset focused on solving prospect and buyer pain points. - Experience leading or contributing to cross-functional initiatives. Requirements - Exposure to ABM campaigns or working with intent data platforms. Benefits - Comprehensive health, dental, + vision coverage - Six weeks of paid parental leave for all parents, and an additional 6 weeks for parents giving birth - Remote First Company, you can work anywhere within the US - Unlimited and flexible PTO. We believe balanced, happy, relaxed people do better work

**What you'll be doing:** 1. Paid Media Management: Launching, managing, and optimizing advertising campaigns in Google Ads (Search, Performance Max), Meta Ads, and TikTok Ads. 2. AI-Driven Production: Using AI (ChatGPT, Midjourney, etc.) to generate advertising offers, video scripts, and visual concepts. 3. Landing Page Creation: Assembling and refining landing pages using builders (Lovable, Webflow) with a focus on high conversion. 4. Design and Creative: Creating simple graphic materials and static banners (in Figma, Canva, or using AI) for hypothesis testing. 5. Hypothesis Testing: Continuously running A/B tests (creatives, audiences, offers) and finding ways to reduce cost per lead (CPA). 6. Analytics: Working with GA4 and an internal CRM to track funnel performance from click to bike rental.

• Own day-to-day affiliate channel performance across multiple brands. • Build and maintain strong relationships with affiliate partners, publishers, and networks. • Identify new affiliate opportunities, recruitment strategies, and growth partnerships. • Monitor partner performance and optimize commission structures where needed. • Review partner quality, traffic sources, and overall ROI. • Support promotional calendars and campaign execution with affiliate partners. • Ensure strong alignment between affiliate strategy and brand campaign priorities. • Support display advertising, paid partnerships, and performance-driven acquisition channels. • Evaluate new paid media opportunities including display platforms, retargeting partners, and acquisition channels. • Monitor campaign performance and identify opportunities to improve ROAS, CAC, and revenue contribution. • Review landing page performance and customer journey opportunities that impact paid conversion. • Collaborate closely with internal teams to improve campaign efficiency across paid channels. • Write high-converting ad copy for display ads, affiliate campaigns, landing pages, paid media placements, and promotional campaigns. • Develop clear creative briefs for internal copywriters, designers, and external partners based on campaign goals and performance insights. • Provide messaging direction based on audience behavior, offer strategy, and channel performance. • Ensure creative assets align with brand positioning, promotional priorities, and conversion goals. • Review and optimize copy performance across campaigns and recommend adjustments based on results. • Collaborate closely with creative teams to improve testing strategy and creative output across performance channels. • Track and report on core channel KPIs including: Revenue contribution, Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Affiliate channel revenue, Partner performance by publisher, Conversion rate, Average Order Value (AOV), New customer acquisition, Lifetime Value (LTV) opportunities. • Provide weekly and monthly performance reporting with clear recommendations. • Identify underperforming areas and propose solutions backed by data. • Help establish testing strategies to improve performance over time. • Work closely with the Digital Marketing Manager on campaign priorities and strategic direction. • Partner with Email Marketing, Creative, Social Media, and eCommerce teams to ensure campaigns launch effectively across channels. • Support campaign planning across major promotional periods and seasonal initiatives. • Ensure affiliate and performance channels are fully aligned with broader business goals.

• Plan, launch, and manage paid advertising campaigns on Meta Ads and Google Ads • Monitor campaign performance daily and optimize based on KPIs and data insights • Conduct audience research, competitor analysis, and performance tracking • Implement A B testing strategies for creatives, copy, and targeting • Manage budgets efficiently to maximize ROI • Create clear and structured performance reports • Collaborate with internal team members through Slack and Monday • Develop ad creatives or coordinate creative needs using Canva • Maintain organized documentation using Google Suite • Troubleshoot underperforming campaigns and identify growth opportunities