• Develop clear, differentiated messaging that translates product capabilities into business value • Own go-to-market strategy and execution for product and platform launches • Create high-impact assets (sales decks, demo scripts, blogs, and social content) • Build enablement materials like one-pagers, battlecards, and objection guides • Partner closely with Product and Demand Gen to align messaging and campaigns • Conduct customer interviews, competitive research, and win/loss analysis • Continuously refine messaging based on data, feedback, and performance

• Own AcuityMD’s go-to-market strategy for a product surface area in our platform. • Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts. • Build high-quality sales-enablement assets that proactively position our sales team for success. • Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases. • Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research. • Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases. • Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description At Clari + Salesloft, our Product Marketers are pivotal to our company’s success. You will be a key member of our fast-growing and high-performing Product and Solution Marketing team. You will be responsible for shaping our go-to-market messaging and positioning of our Sales Engagement Platform to amplify our story out to the market and enable our sales team to effectively win against competitors and the status quo. The ideal candidate will have experience with B2B SaaS-based products and know how to tell compelling stories around the impact it can have on our target audiences. On a day-to-day basis, you will be a key member of the platform product marketing team designed to create and tell the platform narrative, launch new products, influence product roadmap and be the subject matter experts of our products and best practices. You will: - Define the strategic narrative for Salesloft / Clari’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends. - Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development. - Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc. - Be seen as a thought-leader and industry expert, staying up-to-date on industry trends, competitive landscape, and customer needs. - Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products. In addition to working with amazing colleagues who exemplify our ‘team over self’ core value, you will also have the opportunity to lead company level initiatives focused on key metrics. You will have an opportunity to make a difference in a growing organization that is customer obsessed. Qualifications - 4-5 years of Product Marketing experience, preferably with an enterprise B2B SaaS company. RevTech experience is a plus! - Strong experience developing and executing impactful go-to-market strategies. - Experience analyzing and developing a strong point-of-view on market categories required. - Experience presenting to both internal audiences and customers. - Collaborative mentality by prioritizing ‘we’ and not focusing on ‘me’. - Superb analytical skills in gathering information from various sources and teasing out the “so-what” and effectively communicating differentiated positioning to our teams. - High level of empathy - it’s important for our product marketers to be a good person to their marketing peers, internal partners, and customers. - Experience with sales or marketing technology applications is strongly preferred. - BA/BS in business, marketing, statistics, computer science, or a related discipline is preferred. MBA is a plus! Requirements - Collaborate closely with our product development organization to build and execute go-to-market strategies for existing and new product solutions. - Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market. - Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision. - Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft / Clari in the marketplace. - Develop product positioning and value propositions aligned to our key target audiences. - Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights. - Serve as the voice of the customer to the rest of the product team and company. - Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc. - Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs. - Contribute thought leadership content pushing the boundaries of best practices in the industry. - Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization. - Immerse yourself in the world of sales becoming a domain expert. Benefits - Competitive wages and salaries that are motivational, fair and equitable. - Performance bonus, benefits and/or other applicable incentive compensation plans.

• Deeply understand buyer personas, market trends, and customer needs. • Translate insights into recommendations that influence roadmap, messaging, and positioning. • Build and maintain a repository of customer insights, use cases, and value drivers. • Lead GTM strategy for new products and major releases, including positioning, messaging, launch plans, and field readiness. • Drive cross-functional coordination across Product, Sales, CS, and Marketing. • Own all release communications, including release notes, newsletters, customer-facing feature summaries, and internal updates. • Create differentiated product positioning that clearly communicates the value and business outcomes of our solutions. • Equip Sales, CS, and Partners with the product knowledge, messaging, and tools needed to position and support our solutions. • Own pricing and packaging strategy, including development, refinement, and rollout. • Create training assets that clearly articulate packaging tiers, included features, upgrade paths, and cross-sell/upsell recommendations.