Cira Apps Canada

• Develop clear, differentiated messaging that translates product capabilities into business value • Own go-to-market strategy and execution for product and platform launches • Create high-impact assets (sales decks, demo scripts, blogs, and social content) • Build enablement materials like one-pagers, battlecards, and objection guides • Partner closely with Product and Demand Gen to align messaging and campaigns • Conduct customer interviews, competitive research, and win/loss analysis • Continuously refine messaging based on data, feedback, and performance

• Serve as the primary point of contact for assigned customers, ensuring they feel supported, heard, and successful • Build strong partnerships with customers to understand their business challenges and objectives, and translate them into tailored success strategies • Lead onboarding and implementation sessions, ensuring a smooth transition and rapid adoption of our software • Proactively plan, schedule, and lead structured customer business reviews on a monthly, quarterly, bi yearly, and yearly basis to assess outcomes, align on goals, and demonstrate value • Monitor customer health, usage, and engagement trends to identify expansion opportunities and mitigate risks early • Deliver ongoing training, best practices, and enablement resources to maximize customer outcomes • Act as a strong customer advocate internally by sharing feedback, insights, and use cases with sales, product, and engineering teams • Drive customer advocacy initiatives, including identifying and nurturing opportunities for case studies, testimonials, and references, recognizing that earning customer advocacy requires thoughtful relationship building • Use data driven insights to clearly articulate ROI and business impact to customer stakeholders

• Become an expert with lead generation tools to build targeted prospect lists. • Proactively prospect freemium accounts with relevant, human touches. • Qualify prospects using targeted, relevant questions; nurture them and understand needs prior to an initial sales meeting. • Schedule discovery calls for our Customer Success Team and consistently meet/exceed monthly quotas for attended discovery calls. • Execute multi‑channel outreach (phone, email, social) using a sales development platform. • Counter top‑of‑funnel objections gracefully—demonstrating excellent interpersonal and technical skills. • Collaborate closely with Marketing and Account Executives to build and execute account communication plans. • Coordinate demos with Sales Engineering and log all activities in Salesforce. • Conduct thorough research and mine our existing database to build monthly call lists. • Close sales by educating prospects on our product value and guiding them through the buying process.

• Develop clear, differentiated messaging that translates product capabilities into business value • Own go-to-market strategy and execution for product and platform launches • Create high-impact assets (sales decks, demo scripts, blogs, and social content) • Build enablement materials like one-pagers, battlecards, and objection guides • Partner closely with Product and Demand Gen to align messaging and campaigns • Conduct customer interviews, competitive research, and win/loss analysis • Continuously refine messaging based on data, feedback, and performance