• Clearly identify and define target customer personas, ICPs, unique value propositions, and optimal messaging frameworks to drive engagement and adoption of all resident product offerings. • Collaborate with Product, Design, and B2B Marketing to define, execute, and optimize visual branding for various products. • Conduct market research, gather competitor intelligence, monitor and evaluate competitor strategies, execute win/loss customer interviews, and perform message testing to drive relevance and optimize messaging and positioning. • Continuous refinement of a comprehensive GTM strategy and successful new product launch plans: • Work in lockstep with Product Development and Marketing. Also work closely with Customer Experience, Client Success, Sales, and relevant internal and external teams, including contractors and agency support for copywriting, public relations, design, paid media, and web development. • Enable partner departments with targeted content, playbooks, sales decks, and messaging to ensure consistent product messaging that we articulate through all channels, aligning and informing all customer-facing functions. • Draft highly converting copy for paid ads, emails, landing pages, social media content, and customer-facing tools. • Develop automation, segmentation, A/B testing, and experimentation to further optimize campaign effectiveness. • Identify new opportunities to foster growth and product improvements. • Gain a deep understanding of our resident customers’ needs and deep knowledge of the multifamily industry. • Conduct market research, client and resident feedback interviews, and analyze data to shape growth strategy. • Developing a comprehensive GTM plans and executing deliverables as Fetch expands new services across 40+ markets. • Increasing resident-customer acquisition of our community-wide and personal services. • Creating lifecycle campaigns that increase product-specific adoption. • Optimizing the product marketing spend to drive better ROI. • Improving product sales enablement as Fetch redefines its UVP for multifamily clients and residents.

• Develop clear, differentiated messaging that translates product capabilities into business value • Own go-to-market strategy and execution for product and platform launches • Create high-impact assets (sales decks, demo scripts, blogs, and social content) • Build enablement materials like one-pagers, battlecards, and objection guides • Partner closely with Product and Demand Gen to align messaging and campaigns • Conduct customer interviews, competitive research, and win/loss analysis • Continuously refine messaging based on data, feedback, and performance

• Own AcuityMD’s go-to-market strategy for a product surface area in our platform. • Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts. • Build high-quality sales-enablement assets that proactively position our sales team for success. • Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases. • Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research. • Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases. • Support content marketing efforts to enable go-to-market efforts, including guides, case studies, videos, and blog posts.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description At Clari + Salesloft, our Product Marketers are pivotal to our company’s success. You will be a key member of our fast-growing and high-performing Product and Solution Marketing team. You will be responsible for shaping our go-to-market messaging and positioning of our Sales Engagement Platform to amplify our story out to the market and enable our sales team to effectively win against competitors and the status quo. The ideal candidate will have experience with B2B SaaS-based products and know how to tell compelling stories around the impact it can have on our target audiences. On a day-to-day basis, you will be a key member of the platform product marketing team designed to create and tell the platform narrative, launch new products, influence product roadmap and be the subject matter experts of our products and best practices. You will: - Define the strategic narrative for Salesloft / Clari’s product and capabilities based on an understanding of customer needs, use cases, product roadmap, and market trends. - Become the trusted GTM partner to the product team and establish a continuous feedback loop that encompasses customer input, market trends, and competitive factors to influence product development. - Manage successful launches by supporting the go-to-market strategy efforts including positioning, messaging, analyst and market communications, demos, etc. - Be seen as a thought-leader and industry expert, staying up-to-date on industry trends, competitive landscape, and customer needs. - Design and construct sales enablement sessions, collateral and other materials to educate our sales, sales engineering, support and customer success teams on new products. In addition to working with amazing colleagues who exemplify our ‘team over self’ core value, you will also have the opportunity to lead company level initiatives focused on key metrics. You will have an opportunity to make a difference in a growing organization that is customer obsessed. Qualifications - 4-5 years of Product Marketing experience, preferably with an enterprise B2B SaaS company. RevTech experience is a plus! - Strong experience developing and executing impactful go-to-market strategies. - Experience analyzing and developing a strong point-of-view on market categories required. - Experience presenting to both internal audiences and customers. - Collaborative mentality by prioritizing ‘we’ and not focusing on ‘me’. - Superb analytical skills in gathering information from various sources and teasing out the “so-what” and effectively communicating differentiated positioning to our teams. - High level of empathy - it’s important for our product marketers to be a good person to their marketing peers, internal partners, and customers. - Experience with sales or marketing technology applications is strongly preferred. - BA/BS in business, marketing, statistics, computer science, or a related discipline is preferred. MBA is a plus! Requirements - Collaborate closely with our product development organization to build and execute go-to-market strategies for existing and new product solutions. - Partner with product management, other marketing functions, and sales enablement to execute and optimize our launch process to bring new and enhanced products to the market. - Lead strategic cross-company initiatives independently, navigating complex projects with minimal supervision. - Work closely with sales, sales enablement, and customer success to foster a strong technical understanding of our platform capabilities and how they differentiate Salesloft / Clari in the marketplace. - Develop product positioning and value propositions aligned to our key target audiences. - Drive customer engagement of the platform and understand and solve for inhibitors to adoption using data to uncover trends and insights. - Serve as the voice of the customer to the rest of the product team and company. - Execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation, etc. - Work collaboratively on strategic initiatives with other Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing, and marketing programs. - Contribute thought leadership content pushing the boundaries of best practices in the industry. - Understand the competitive landscape, our differentiators, and activate strategies for achieving success throughout the organization. - Immerse yourself in the world of sales becoming a domain expert. Benefits - Competitive wages and salaries that are motivational, fair and equitable. - Performance bonus, benefits and/or other applicable incentive compensation plans.