• Grows a sales territory by developing new prospects and increasing market share with existing customers of hardwood lumber for the flooring, furniture, cabinetry, and other relevant industries. • Collaborates with customers to understand their needs, create solutions, and ensure a positive and results-oriented sales process. • Develops sales strategies to promote the company’s broad mix of products. • Services customer accounts through building personal and professional customer relationships. • Develops new markets for the company’s core products. • Travels within the assigned territory to understand the needs of the customers and conduct sales presentations. • Works with cross-functional teams, such as Finance, Supply Chain, Marketing, to ensure an industry leading customer experience. • Exhibits a highly approachable, customer-service orientation that fully represents NWH values to internal employees, customers, and business associates: a strong commitment to Safety, People, Quality, Stewardship, and Innovation. • Champions change management initiatives. • Performs other duties as assigned.

• Partner-led growth (primary) • Identify, recruit, and activate Shopify and ecommerce development agencies, Klaviyo agencies, and CRO/paid media studios. • Build partner tiers (registered → active → strategic), referral rules, and a simple incentive model. • Run enablement: partner pitch, demo scripts, case studies, pricing playbooks, objection handling. • Co-sell with partners: join calls, run joint audits, craft WhatsApp revenue strategies per brand. • Co-marketing with agencies: webinars, workshops, lead magnets, WhatsApp playbooks. • Direct DTC growth (secondary) • Prospect and engage DTC/ecommerce brands • Run discovery and product demos, propose a rollout plan, and move deals to close • Work with onboarding/support to ensure early value, reviews, case studies, and expansion • Market learning loop • Feed product + GTM insights back to the team: what partners ask for, what Merchants need to know, what wins/loses deals in SA

• Continuously network and generate a high number of leads, supported by a BDR • Develop and execute a partnership strategy focused on acquiring new partners and expanding existing relationships within the pharmaceutical industry • Drive revenue growth by meeting and exceeding partnership targets and sales quotas. • Qualify deals, negotiate agreements, and close deals that align with company objectives. • Own and exceed quarterly and annual revenue targets, with clear accountability for pipeline conversion and deal velocity. • Support the development of sales enablement material, working closely with product marketing • Collaborate closely with cross-functional teams to ensure the successful and seamless implementation and delivery of partnership commitments. • Identify upsell/cross-sell opportunities and support contracting related to the expansion services for existing clients • Analyze market trends and customer feedback to identify opportunities for strategic partnerships and product/service enhancements. • Track and manage pipeline activities in HubSpot, ensuring accurate reporting and forecasting. • Stay informed about industry trends, market developments, and competitor activities to identify potential opportunities for growth and differentiation. • Represent the company at industry events, conferences, and networking opportunities to build brand awareness and expand the company's presence within the pharmaceutical sector. • Travel to clients, conferences and prospects across the globe (up to 60% of the time)

• Own and manage the entire partnership lifecycle • Identify and develop long-term partnership opportunities • Co-develop and implement product strategies with partners • Drive go-to-market strategy in collaboration with partners • Review, negotiate, and approve partnership agreements • Lead the implementation process • Oversee partner projects • Define and monitor KPIs for partnerships