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CRM Manager
Location
Latin America
Posted
86 days ago
Salary
0
Seniority
Mid Level
Job Description
CRM Manager
Growe Talents
• Build and scale automated lifecycle flows (Welcome, Reactivation, Churn Prevention) across Email / SMS / Push / WhatsApp • Work with granular segmentation (e.g., Slot Fans / Weekend Bettors / at-risk VIPs) and match the right incentives to the right audience • Contribute to bonus cost efficiency through bonus-to-GGR budget thinking and incentive mechanics optimization • Run incrementality / true lift analysis to understand whether a bonus truly changed behavior • Own promo QA & stability by doing sanity-checks of bonus links/codes/triggers before each release
Job Requirements
- 1-2 years of hands-on experience as a CRM Manager / CRM Specialist in iGaming (casino/sportsbook)
- Solid understanding of multi-channel lifecycle automation (Email/SMS/Push/WhatsApp) and basic segmentation principles
- Strong attention to detail with a QA mindset, and confidence working with core CRM metrics and numbers
- Exposure to A/B testing or campaign impact evaluation (incrementality / uplift)
- English B1+ (Intermediate); Spanish is a plus
Benefits
- Health & Wellness Focus
- Global Medical Coverage
- Growth Opportunities
- Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
- Performance-Driven Rewards
- Dynamic Work Environment
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