• Own the company’s onsite and offsite SEO performance • Develop and execute SEO strategies aligned with modern AI-driven and conversational search behaviour • Optimise the company for AI-powered discovery engines (Google AI Mode, Bing Copilot, ChatGPT, Perplexity and other LLM-based search tools) using structured data, entity optimisation, and answer-based content • Perform keyword research, search intent analysis and keyword mapping focused on revenue-generating terms • Conduct regular website health audits (technical SEO, crawlability, speed, structure) and implement improvements • Manage technical SEO, including site architecture, indexing, performance, and schema markup • Lead outreach and link-building activities to strengthen domain authority • Track competitors’ keyword visibility, content strategies, backlink profiles, and market positioning • Work closely with the Marketing Team Leader and Developer to implement SEO improvements • Create and optimise SEO-focused content including landing pages, product pages and blog articles • Ensure all content is written to drive rankings, engagement and conversions, not just traffic • Use AI tools for content ideation, drafting and optimisation while maintaining the company’s brand voice and quality standards • Support conversion-rate optimisation by improving page structure, calls-to-action and content flow • Own the setup, management and optimisation of all Google Ads campaigns (Search, Display and Remarketing) • Conduct keyword research, bid management and budget optimisation to maximise lead quality and ROAS • Write and test high-converting ad copy and landing page messaging • Run A/B tests on ads, keywords and landing pages • Track, report and optimise conversion performance using GA4, Google Tag Manager and Google Ads • Monitor spend, CPL, ROAS and lead quality and make data-driven optimisation decisions

• Develop digital funnel systems that market high-quality leadership programs, coaching, and training at scale • Design, build & maintain complete funnel systems (lead magnet/freebie, quiz, webinar, workshop & sales funnels) • Technical implementation using funnel builders, CRM & email marketing systems (Zapier/Make/n8n) • Optimize landing pages, forms & automations to systematically improve conversion rates • Work closely with Creative & Performance teams to develop ads, creatives & content for a sophisticated target audience • Analyze relevant funnel KPIs, including reporting & actionable recommendations • Test new tools, methods & strategies for continuous scaling of the systems

• Within 30 Days • You’ve audited our digital marketing engine, identified friction, and shipped initial optimizations aligned to pipeline goals • Within 60 Days • You’ve activated an AI powered distribution engine—and the data proves it’s working • By 90 days • You will have a full quarter of wins and have identified big bets to drive the team to its annual target

• Evaluate end-to-end customer journeys and shopping experiences across our e-commerce sites. • Lead marketing-led website audits for new site launches, redesigns, and major updates. • Conduct ongoing competitor research across accessories, CBD, and cannabis retail markets. • Coordinate cross-functional digital marketing campaigns from brief through launch. • Act as the marketing quality control point for digital execution. • Monitor and review paid campaign performance post-launch. • Own monthly digital KPI recap decks covering campaign and paid media results. • Analyze survey results to uncover customer sentiment and recurring themes.