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Software that Powers the Service Economy
Growth Marketing Manager
Location
United States
Posted
141 days ago
Salary
$95K - $115K / year
Seniority
Lead
Job Description
Growth Marketing Manager
EverCommerce
• Develop and implement end-to-end demand generation strategies across several software solutions, that align with EverPro’s business goals, focusing on scalable lead generation and nurturing initiatives • Design and manage integrated marketing campaigns (traditional, digital and events) to build brand awareness, generate leads, and nurture prospects through the buyer’s journey • Build, optimize, and manage lead nurturing programs to ensure prospects are effectively engaged and moved through the pipeline to exceed target KPIs and maximize marketing spend ROI • Leverage data analytics tools (e.g., PowerBI, HubSpot, Salesforce, Marketo, and others) to monitor campaign performance, identify growth opportunities, and optimize conversion rates across acquisition channels • Collaborate with cross-functional teams to align partnership strategies with overall business goals, ensuring seamless integration of partner solutions into marketing programs • Track, measure, and report on both holistic and individual campaign performance, using metrics to drive insight-based optimizations across channels and tactics • Work closely with Sales leadership to ensure demand generation strategies align with sales priorities and pipeline goals • Partner with Sales to ensure seamless lead handoff, effective follow-up, and alignment on lead scoring and qualification criteria • Regularly test, analyze, and refine demand generation initiatives and tactics, optimizing elements such as content, channels, and targeting based on performance
Job Requirements
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus
- 7+ years of experience in B2B demand generation, in SaaS or technology, with a proven track record of driving pipeline growth
- Deep experience with marketing automation, CRM platforms, and demand generation tools (e.g., HubSpot, Marketo, Salesforce)
- Proven success in designing and executing highly effective omni-channel lead generation campaigns and nurturing programs
- Strong analytical and quantitative skills with a focus on using data to drive insights and optimizations to existing campaigns and to identify industry trends, market and channel expansion opportunities
- Knowledge of field service management or experience marketing to service-based businesses is highly desirable
- Excellent communication and project management skills with the ability to collaborate cross-functionally, manage teams and multiple projects
- Ability to multi-task and prioritize effectively in a fast-paced, highly matrixed environment
- Outstanding communication, interpersonal and presentation skills
- Excellent organizational time, and team management skills
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development
- Day 1 robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
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