Role Description Hi! I’m Ryan, the Head of Marketing at Modash. I’m looking for a software engineer to join our marketing team. Here's a little background, examples of the things that you might work on, and things you probably want to know. Having an engineer in the marketing team has been part of our secret sauce for the past 2-3 years. The role isn’t new, but our current engineer (Silver Taza) is moving onto new pastures soon. We're looking for someone to fill his (rather large) shoes. 90% of your time will be spent in the Discoverability team, working with Usman. For context, our marketing team is split into three (Brand, Product Marketing, Discoverability). “Discoverability” includes all the initiatives that help Modash get found when people search for stuff. Mostly SEO & LLM visibility. - Programmatic projects: - /find-influencers/ → lists of influencers in particular cities, countries, niches, or combinations. - /content-library/ → a variety of different list/example pages. - Free “mini tools”: - Fake follower checker - Engagement rate calculator - Free influencer search tool - Automatic AI content translations: - Amplifies traffic by translating landing pages and blog content. Outside of those projects, the remaining 10% of your time will be spent as needed in other areas of marketing. - Implementing a system that checks user location via IP. - Building an AI qualification tool that checks & categorizes the user's company. The stack is Vite + Vue, deployed to S3 via AWS. From Silver’s perspective, these are some of the technical challenges that you’ll need to solve: - Build and deployment speed at scale. - Infrastructure breadth with ~15+ different tools/projects. - Memory constraints during build or runtime. Qualifications - Strong software engineering fundamentals, including system design. - Experience with Vue or React (or willingness to get up to speed fast). - Comfortable with AWS (S3 deployments, infrastructure). - Ability to ship fast and often. - Ability to communicate well in plain English. - Willingness to learn whatever the problem/opportunity requires. Requirements - Ability to think like a founder. - Experience with programmatic SEO. - Familiarity with Webflow. - Familiarity with large-scale static site builds and incremental deployment patterns. Benefits - Flexible working hours. - Unlimited paid vacation time. - Fully remote working. - Personal development support. - Ownership and autonomy in decision-making.

• Ensure uninterrupted data flow between marketing and sales. • Apply a continuous questioning mindset and data-driven experimentation. • Respond quickly and prioritize initiatives that genuinely impact growth. • Identify funnel bottlenecks and establish SLAs between teams and workstreams. • Ensure that technology (CRM, Marketing Automation and BI) serves as the "single source of truth" for decision making.

• Set and own the strategy for new user acquisition across paid and unpaid channels, with an early focus on social and influencer partnerships • Personally run growth experiments end to end—defining hypotheses, launching tests, analyzing results, and making scale/kill decisions • Identify and validate new acquisition channels through scrappy, manual approaches first, then scale successful bets via agencies, tooling, and automation • Establish clear success metrics and ROI thresholds to guide investment and prioritization • Partner closely with Product and Creative and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion • Build a durable experimentation and measurement framework that enables fast iteration across messaging, targeting, and funnel steps • Leverage external resources and modern tools (including AI) to maximize impact without overbuilding internal teams • Help shape the long-term growth marketing muscle at ClassDojo, with potential to take on people leadership as impact is proven

• Build the Growth Engine: Define and execute a portfolio-wide strategy across acquisition, activation, retention, and monetization. • Institutionalize Experimentation: Establish a standardized system for A/B testing. • Optimize the Funnel: Improve and manage key metrics across all products. • Lead through Execution: Generate bold, creative hypotheses to unlock new revenue. • Collaborate Cross-Functionally: Work directly with Founders, Product, Performance Marketing, and Engineering. • Team Building: Act as a "player-coach", leading the development team.